Uncategorized

The 80/20 Rule: What To Put On Your Social Media


What to put on your social media? On your Facebook, Instagram or LinkedIn newsfeed. It's a common question, and a lot of schools get it wrong. So the easiest way to explain how you do that is to tell you about the 80/20 rule.

The 80/20 Rule
The 80/20 rule is this 80% of what you put online on your social media should be good content, and 20% should be promotional posts about your school.

You should provide interesting and valuable content that helps people understand and learn about your teaching subjects.

To do this effectively, you should create a student avatar.
An avatar is a detailed description of your ideal students
It will include their point points and frustrations
Once you know their pain points, you can create content that addresses this,
If you have a language school, create blog posts or videos about grammar, pronunciation, typical mistakes.
Help your potential students with their problem points. By speaking with your current students, it is easy to compile a list of the top issues they have.

Your goal is to create good a connection with your followers, help them with their problems. Your content can be anything blogs, Videos, infographics etc.
But don't put out promotion after promotion, people don't care about your offers, and they will not come back to your social media page if this is all you offer there.. They will get bored very quickly If all you are doing is promoting yourself.
People only care about how you can help them.

So if you help your potential students by giving value first, they will be more well disposed towards you. They will see your school in a more positive light and associate it with solving their problems.
So keep it very simple


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Get more reviews
Uncategorized

How To Ask Your Students To Leave a Google Review?

Insert Video

This is a quick video, so you can learn where to find your Google and Facebook review links. You will need to include one of these links in the email you send out to your students. Always try to build up your Google reviews first as there are more benefits with higher Google reviews than any other platform. Check you our last video on the benefits of Google reviews for your school.

More reviews on Google will 

  • Improve your SEO and your online visibility
  • Build brand awareness
  • Understand your students better (their feedback)
  • Generate more traffic to your site
  • Boost sales

If you don't have a website, then focus on Facebook reviews.


Emailing your Students for Reviews

Don't be shy when asking your students for reviews, most students are more than happy to leave a review. Recent studies have shown that if asked: "71% of consumers would be happy to leave a business a review".

Reviews are the key to attracting more students and growing your school so make it a big part of your marketing. 

How to ask your students for a review.


The easiest was is to email your students and ask them. Don' overthink it, a simple email will be enough

Subject: Quick question

Dear John,

I hope you are enjoying your course to date. Do you have any feedback for us

I want to ask you if you won't mind leaving our school a quick review on Google? 

It would only take a minute, please click here and you will be taken there directly

Please of you have time, can you mention the quality of the teachers, how you liked our method etc

If you have any questions, please contact me

Regards


Timing is everything

The key to getting more Google reviews is timing! If you get the timing right, you can increase the number of reviews you receive by up to 8 times!

The best time to ask a student to leave you  a review is when they are the most excited and engaged. This is usually a week or two into the course. You will have to play about with this to find the optimum time. New Students are more likely leave reviews that older ones because they are feeling the most grateful for your service. Asking at the optimum time can get 40% of your students to leave a review as opposed to approx. 10% of old students.


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Uncategorized

How To Make The Most Of Your Google and Facebook Reviews!

What to do with your reviews?

Now that you have started generating more reviews, what yo do with them? Show them off as much as you can. 

We use a software call http://reviewsonmywebsite.com/. It costs $5 a month and it will allow you to display you reviews on your website with some great display widgets and badges. 

You can display your reviews like this:

Or badges like this

Where to put your reviews -

  • Add Reviews to Your Social Media Ads - Research shows that 88% of consumers believe ads are more trustworthy when they include online reviews. In addition, reviews-based ads get 4x higher click-through rates and a 50% drop in CPC than ads without reviews.
  • Put them all over your website: Put these reviews on homepage, your contact page, Blog page and on your description of your courses pages.
  • Include them in your emails: Put them in your newsletter, and on the footer of all your other emails.

Reviews are super important and will only become a bigger part of your schools sales process. Start collecting them now or your will fall behind your competitors. 


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Attract More Students With Google Reviews
Uncategorized

How to Attract More Students With Google Reviews Reviews


Google reviews and why your school needs them.


Amazon has trained all of us to check online reviews. Every time we buy something online, we check the reviews.

Hotels, when you book a hotel, you check the reviews.

Restaurants, you know, we check Trip advisor.

So why would your school be any different?

If you went to look for a hotel and came across a hotel with only two stars on Google reviews, you probably wouldn't book that hotel. With reviews for your school, it works in the same way! You really need lots of good reviews for your school.

So Let's take a look at why reviews are crucial to attracting new students.

Are you aware that 97% of customers read online reviews? almost half of them said they'll only trust a business with four stars and above.

With a single negative review, immediately, you can drop your sales from five to eight per cent. 94% of people said they avoided a business because of bad reviews, so they're essential.


So what are the benefits of having good reviews?

  • They increase social proof: 97% per cent of people said they check reviews before they even interact with a business.
  • They increase visibility, and reviews give you a better SEO.
    If you want to be on the top school in the Google Map Pack, you need reviews.
    If I Google language school near where I live in Google Maps, it will show me a list of all the schools nearby. The schools with the highest reviews are pushed to the top of this map pack. So if you want to be in the top three, you need good reviews, or otherwise, you're on page two, et cetera. They give you better SEO. Google rewards businesses with better reviews. It forms almost 20% of your SEO score.
  • They generate more trust for your school. So who would you trust more? A school that has between 0 reviews or five reviews? or a school with 100 plus reviews?
  • There are increasingly becoming a significant part of the final sales decision: So imagine a student  wants to go to school, but they don't know anybody who went there and that school had terrible reviews, They're probably not going to go there! But, If the same school had high reviews, it's an easier choice to make. People don't trust advertising anymore; we are becoming more skeptical of what we see and read. But reviews are basically what your students are saying about your school!
  • They're an excellent source of feedback from your students. You want to know what students are saying. Are they happy? Are they are unhappy? If they're unhappy, you need to do something about that. It's pointless sticking your head in the sand and pleading ignorance.


  • They are the actual proof of the quality of your school, and they have a clear impact on sales. More reviews have proven higher sales; Google has stated that a business with no reviews could double its sales with just five positive reviews.
    The image on the left is from a Google My Business account encouraging the the owner to go out and start getting  more reviews as it will attract more business


So how do you get more reviews?

You ask!
But keep the following in mind when you're asking for reviews.

  1. So firstly, have believable reviews.
    If you don't have reviews at the moment, you might be tempted to ask your friends to leave you some reviews! Please don't!
    Be careful! Because fake reviews sound inauthentic.
    It's better to get genuine reviews. They sound better. And like I said, they're more authentic.
  2. Ask often. Don't ask your students once, then leave it at that. You're going to have to ask your students again and again. Learn the best was to ask for reviews here
    So it'll be good if you put it on your emails when you are communicating with students, get your teachers to ask students to regularly leave reviews. You need to ask repeatedly
  3. Make it as easy as possible for your students to leave reviews for your school. If you send them an email asking for a review, include a link to your Google My Business page so they can leave your reviews very quickly.
    Please don't make your students work to give you reviews. 
  4. Give your students at least two platforms to leave your reviews. So Google is the most important, but Facebook is excellent as well.
  5. Respond to all the reviews that people leave you! The good, the bad and the indifference. Always respond to them. If you don't leave a response, the people who are reading these reviews will think you don't care about the feedback or unsatisfied students.
  6. One very important thing to keep in mind!
    Timing is crucial, so never ask your students for a review a couple of weeks after they've completed the course.
    Always ask them, you know, when they're most excited and when they're most engaged. So this is probably maybe a week into the course, and students are excited. So this is the best time to ask for reviews, and it will increase the response by up to eight times.

What to do with your reviews?

Show them out, put them on your website, put them in all your marketing materials. If you have good reviews, show them off, they will attract more students. 

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Student booking scheduler
Erasmus

Generate More Student Bookings With An Appointment Scheduler

Generate more student bookings with an Appointment scheduler

So today, I want to talk about appointment schedulers and why your school needs one.

If you're not using one at the moment for booking initial meetings with your students , you really should.

Calendly is a free and easy one to use

So the top benefits of having an appointment scheduler. 

Ease of use.

So usually, when students come to your website, they look around. If they like what they see, they will want to speak to somebody.

So they will want to phone you, or they're going to send you an email.

Then you go back and forth, and you try to set up a meeting or some testing.

With a scheduler, they can click on a button, select a date and a time that's convenient for them, and it's done. 

You will both receive an notification and a follow up reminder for the call.

Making it super easy for the students and you!  You will also get all your potential student's information details. For example, with a Scheduler, You get the students' name, email address, phone number, et cetera. And it's stored.

It's always on.

So usually, if you're not using a scheduler, the only time a student can communicate with you is generally during working hours.

So if your student wants to phone you, it has to be during working hours.

If they send you an email, and it's a Friday, they're not going to get a response to Monday, but with a scheduler, it's always on and available.

They can book over the weekend. The student can speak with you at a time that works for them, and you can set your scheduler for the times when you're available.

Increased attendance.

When somebody books with a scheduler, they're going to get an email to confirm the meeting.

Then 24 hours beforehand, they'll get a reminder, email or an SMS.

So this increases attendance. The students will not forget about it as they get reminders, so you're not going to waste your time.

It organises your information better and cuts down on errors.

Usually, when some potential student phones your school, You or your staff need to take down contact details, numbers, and email.

Then there has to be kind of put into your database! The potential for error when taking a student's details is relatively high as we need to deal with bad connections, noise in the background, accents, etc.

With a scheduler, human error will be reduced dramatically, The student will enter their details, and the scheduler will save them, and you can download them. Then, you can upload that into whatever system student management you're using.

It helps with your marketing.

The importance of having a great "call to action" on your website is vital. It doesn't matter what you're doing. For example, if you're blogging, you can put the message to schedule a call with you within the blog; you can say, "book a time to speak with us" and "Book a free testing".

It doesn't matter whether it's your blogs or your Google ads, or Facebook.

Essentially, you will want to talk to your potential students as soon as possible. So this is going to help with all your marketing when you have a scheduler set up.

It Saves Time

Like I said earlier, the normal process of signing up a student takes time! It's a lot going back and forth with emails finding a convenient time to get them on a call to sell your course to them.

With a Scheduler, this is all cut out as everything is all automated.

Plus, the reminders are all automated for you too.

Another great thing about schedulers is that there are a lot of free ones out there. I would suggest Calendly.

It's a very free, easy one to use.

When you use Calendly, they'll give you a link to put to insert into your website. You just embedded the link in the button.

Label the button "Free Online Testing" or whatever is your offer

Put a similar button throughout your website on every page.

So when they click that button, they get brought to your school's calendar.

They can book then book a convenient day and time to speak with you.

It's just so easy.

And that's the Golden rule.

Make it as easy as possible for your students to talk and do business with you!


Do You Want MORE Full Classes in 2021/2022? 


Learn A Simple Yet Powerful Marketing Framework That

Will Get Your School Up to  50% More Bookings

marketing for schools

The next workshop starts on the 13th of September at 2pm CET

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