So today, I want to talk about appointment schedulers and why your school needs one.
If you're not using one at the moment for booking initial meetings with your students , you really should.
Calendly is a free and easy one to use
So the top benefits of having an appointment scheduler.
Ease of use.
So usually, when students come to your website, they look around. If they like what they see, they will want to speak to somebody.
So they will want to phone you, or they're going to send you an email.
Then you go back and forth, and you try to set up a meeting or some testing.
With a scheduler, they can click on a button, select a date and a time that's convenient for them, and it's done.
You will both receive an notification and a follow up reminder for the call.
Making it super easy for the students and you! You will also get all your potential student's information details. For example, with a Scheduler, You get the students' name, email address, phone number, et cetera. And it's stored.
It's always on.
So usually, if you're not using a scheduler, the only time a student can communicate with you is generally during working hours.
So if your student wants to phone you, it has to be during working hours.
If they send you an email, and it's a Friday, they're not going to get a response to Monday, but with a scheduler, it's always on and available.
They can book over the weekend. The student can speak with you at a time that works for them, and you can set your scheduler for the times when you're available.
Increased attendance.
When somebody books with a scheduler, they're going to get an email to confirm the meeting.
Then 24 hours beforehand, they'll get a reminder, email or an SMS.
So this increases attendance. The students will not forget about it as they get reminders, so you're not going to waste your time.
It organises your information better and cuts down on errors.
Usually, when some potential student phones your school, You or your staff need to take down contact details, numbers, and email.
Then there has to be kind of put into your database! The potential for error when taking a student's details is relatively high as we need to deal with bad connections, noise in the background, accents, etc.
With a scheduler, human error will be reduced dramatically, The student will enter their details, and the scheduler will save them, and you can download them. Then, you can upload that into whatever system student management you're using.
It helps with your marketing.
The importance of having a great "call to action" on your website is vital. It doesn't matter what you're doing. For example, if you're blogging, you can put the message to schedule a call with you within the blog; you can say, "book a time to speak with us" and "Book a free testing".
It doesn't matter whether it's your blogs or your Google ads, or Facebook.
Essentially, you will want to talk to your potential students as soon as possible. So this is going to help with all your marketing when you have a scheduler set up.
It Saves Time
Like I said earlier, the normal process of signing up a student takes time! It's a lot going back and forth with emails finding a convenient time to get them on a call to sell your course to them.
With a Scheduler, this is all cut out as everything is all automated.
Plus, the reminders are all automated for you too.
Another great thing about schedulers is that there are a lot of free ones out there. I would suggest Calendly.
It's a very free, easy one to use.
When you use Calendly, they'll give you a link to put to insert into your website. You just embedded the link in the button.
Label the button "Free Online Testing" or whatever is your offer
Put a similar button throughout your website on every page.
So when they click that button, they get brought to your school's calendar.
They can book then book a convenient day and time to speak with you.
It's just so easy.
And that's the Golden rule.
Make it as easy as possible for your students to talk and do business with you!
