Digital Marketing Strategy Workshop 

Take back control of your marketing  and improve your results by up to 80%


Owning a successful small business is an incredible accomplishment, but it takes dedication, discipline, and a digital marketing strategy to continue to be profitable in this tough economy.

Workshop overview

This workshop will help you take back control of your marketing by giving you a framework for growth, making sales easier, predictable and profitable. We will share a documented strategy called the Customer Value Journey which maps out how absolute strangers find your business, start interacting with it, become customers and repeat buyers, give great reviews and share their great experiences with others! Once you know this framework it becomes easy to repeat it again and again  
It will give your the proper digital marketing strategy you need to grow your business in 2021 and remove the all confusion you may have.

Aims of the workshop 

This aim of this workshop is to help you build a personalized marketing plan for your Language school that will make you stand out in a crowded online landscape to attract more of your ideal students.

We will show you a holistic approach to marketing your school so you have more clarity on how the different marketing elements connect together in a way that will generate you student sign ups 24/7


We want  to make your marketing
Consistant - You can anticipate your student sign ups each semester, so your classes are full andprofitable
TRUSTED - Maintain your schools trust and brand integrity throughout the student sign up process
PROFITABLE - You don’t have money to burn so we will show you how to get the most of a limited budget


The course:

  • Introduction
  • The main concepts of digital marketing and the tools you need as a successful marketing manager.
  • Who is your ideal student for each of your course 

  • What are the key reasons why people buy your  courses?
  • How to create the perfect offer that will make your courses stand out?
  • What are the key reasons why people buy your  courses?
  • How to create the perfect offer that will make your courses stand out?
  • The  4 emails you need to send out to generate more bookings
  • How to transform your website into a student booking machine
  • How to automate  most of the work
  • How to get more and better reviews online
  • How to get your students to promote your brand to grow your business on auto-pilot


Program

Duration: 2.5 hours

Date: TBC

Time: 10:00-12:30

Who is it for?

This Workshop is for entrepreneurs or small business owners who need business growth strategies that can get help them grow their business profitable and predictable

"Sean took our 16 Startup Factory teams through an intense 6-day marketing bootcamp providing knowledge that many of the founders immediately and successfully put to use. Sean quickly became one of Startup Factory’s highest rated mentors. He is a true expert in his field, intrinsically motivated, deeply focused, and yet approachable"

Frane Šesnić, CEO at Zagreb Innovation Centre

This workshop will help you take back control of your marketing by giving you a framework for growth, making sales easier, predictable and profitable. We will share a documented process called the customer value journey which maps out how absolute strangers find your business, start interacting with it, become customers and repeat buyers, give great reviews and share their great experiences with others!

Once you know this framework it becomes easy to repeat it again and again.  

It will help you connect all your different market elements and remove the all confusion of marketing.

This is going to be a very hands-on workshop. We will cover a lot of practical work. And we will do it in about 2.5 hours.



Your Instructor

Sean Honan

Sean Honan is a co-owner and head of marketing at Inicijativa Center for Education and owner of the digital marketing agency Linkedgrowth - an agency that provides many companies in Croatia, Ireland and the UK with business growth strategies. He is a certified partner of Digital Marketer and LinkedSelling.

Since 2019, he has been leading marketing workshops for startup companies at the Zagreb Innovation Center (Zicer), where he has become one of their top-rated mentors.

Why choose Inicijativa?

More than 17 years of experience in education and more than 7 years of experience from the beginnings of digital marketing.
We focus on practical and functional marketing, helping people build and strengthen relationships with clients that will last for years.
Our team's instructors are part of the new generation of perspective start-ups at Zicera Start-up Academy.
We help companies master customer approach on a modest budget.

Insert Content Template or Symbol