To Blog Or Not To Blog
For those who want to start doing some digital marketing for their school, the first thing on your to-do list is to create a blog. Blogging is probably the most crucial first step to generating more student bookings.
As a school owner, you probably think I don't have the time to write blogs, with all the other activities that need doing. Don't worry! You can delegate this task to one of your teachers.
For this reason, I wanted to go over the benefits of having a blog on your school website and how it will get you more students.
It improves your SEO (search engine optimization). If you want to rank high on Google's search engine, you have two choices. You can pay for it by having google ads, or you can do it organically by writing blogs. The more blogs you have, the more likely people will find you faster. So if you write a blog on a specific aspect of grammar, let's say the present perfect, and someone in your country google searches this, they will find your page and info about your school and courses.
It shows students that you care. When a potential student reads your blog, it allows you to show them that you care about educating them. You are giving them interesting content to read for free, putting you in a good light.
It is vital for social media efforts. While it's OK to share funny or educational images on Facebook, you want to start sending people to your site. When you share good quality blogs on social media, you will be sending more people to your site. Sometimes this isn't easy without having good, informative content. The benefits of sending people to your sites are many.
They can learn more about your school and your offers by exploring your website.
You can pixel them so that you can retarget them on Facebook or Google.
It will make your school stand out in a crowded industry. The people who read your blog will associate you and your school with valuable information and solving their problem. This will create trust between you and potential students.
It gives you a platform to make offers to potential students. With more blogs comes more traffic to your site. More traffic means more potential to sign up students.
Think of your blog as a quality newspaper; a lot of good content and some advertising. A blog is the same. All your blogs should contain an offer for free testing and a trial class, etc. Your blog is the medium for you to attract students.
Great new content gives people a reason to keep coming back to your site. It will create fans of your brand.
Blogs are a much more trusted source of information online than, let's say, schools that just post about their courses and talk about how good they are, etc.
I hope you can see how powerful blogging can be for your school!
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