Marketing For Schools - How To Get More Students

Do You Want More Full Classes in 2022?  

We specialize in helping language schools stand out in a crowded online environment! We will train your staff in the most effective marketing techniques and teach them how to generate hundreds more bookings in 2022 with a simple yet powerful marketing framework that will get your school up to 50% more bookings on autopilot.

The workshop starts on the 7th March. The course will take place over 4 weeks 


As educators, we know that this has been a very challenging year. Many schools have closed, and those who have survived are faced with new issues of making online classes fun, exciting and, more importantly - profitable. 

The traditional business model for language schools doesn't work anymore, and the old ways of attracting students don't cut it! But it isn't all doom and gloom.

There are many ways to grow your school in these uncertain times; it can be even more successful than before. The demand for languages or education has not dropped, and if your school can master online marketing, it will thrive!

We want to help you do precisely this and make 2022 your best year for signing up new students!


I highly recommend Initiative's marketing workshop for language schools. Lot's of great tips on how to develop and improve your digital marketing strategy. Very reasonably priced and delivered with enthusiasm.

Brian Mooney Marketing manager - Central school of English, Dublin

Testimonial - Ace Language Academy

Not sure if this course would work for your school or not? 

Schedule a call and let us tell you more info about the program


Join TODAY for €500 only €200

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In this MARKETING FOR SCHOOLS WORKSHOP "How to Get More Students' "

we will show you:

  • A marketing system that will increase course bookings by up to 50%
  • How to make your school stand out from the crowd of other schools
  • How to find more of your ideal students online
  • How to blog properly
  • How to convert more of these perfect students into paying customers
  • How to get more reviews and testimonials from your students
  • How to rank higher on Google with a simple practice
  • How to get more referral bookings from your happy students
  • How to automate the system so you get bookings 24/7
  • and more

Let's make 2022 one of the best years for your school! 

Aims of the Workshop

This is going to be a very hands-on workshop. We are going to get through a lot of practical work.

To have any success with your marketing, you need to discover the answers to 3 important questions.

Who do you serve? Who exactly is your perfect student (not just any student) and where are they hanging out online? What are their pain points? Their goals, the must-have content of your courses and deal breakers?

What value do you bring to the market? What value does your Callan school offer to your students and what is the best way to articulate this value? There is a lot of competition out there! How do you get your school to stand out?  People don’t care about your school, they just want to know how it will improve or change their lives.
How to put together a marketing plan that will attract more students? How to build a marketing campaign using our student value journey, a very simple but effective step-by-step process for attracting, converting, and keeping your best students.

If you don't know the answer to these 3 questions, you won't be able to sell courses to your students properly! People don't want more information, they want transformation! If you haven't addressed their pain points, their goals or hopes, they won't be interested in what you have to offer.

On Completion Of The Workshop 

You Will Know:

  • How to  generate student bookings from every page of your website
  • How to build a marketing plan that can increase student sign-ups by 50% 
  • How to troubleshoot your marketing campaign when it's not working
  • How to identify ideal students for each of your courses and where to find them online
  • How to create the perfect offer that will make your courses stand out
  • An introduction to the essentials of email marketing
  • How to motivate more potential students to buy your courses 
  • How to get more referrals from your current students 
  • How to make your students repeat buyers
  • How to get more and better online reviews 
  • How to get bookings on autopilot 24/7


Duration: 8 hours.  2hrs, twice a week  x 4 weeks

Date: 7.3.22 - 30.3.22

Time: 14:00-15:00 CET

Price: €500  €200 for signups until 1.3.

Who is it for?

This Workshop is for school owners of any size or subject who need business growth strategies that can help them grow their business profitably and predictably

"Sean took our 16 Startup Factory teams through an intense 6-day marketing bootcamp providing knowledge that many of the founders immediately and successfully put to use. Sean quickly became one of Startup Factory’s highest-rated mentors. He is a true expert in his field, intrinsically motivated, deeply focused, and yet approachable"

Frane Šesnić, CEO at Zagreb Innovation Centre

Workshop Overview

The MARKETING FOR SCHOOLS WORKSHOP "How to Get More Students' " will help you take back control of your school's business by giving you a framework for online growth, making student sign-ups easier than ever. 

We will share a documented strategy we call the "Student Value Journey", based on human psychology, which maps out how absolute strangers will find your school, start interacting with it, become students and repeat buyers, give you great reviews and share their great experiences with their friends! This in turn will generate more students, etc.

Once you know this framework it becomes easy to repeat it again and again. It will give your a proper digital marketing strategy that will clear any confusion about marketing and that can help you to double your students in 2022.

Have more questions?

Schedule a call and let us tell you more info about the program

Students on demand


What is the daily schedule for the workshop?

The Course takes place twice a week for 4 weeks. We will have calls every weekday. Each call takes place at 2.00 PM CET Here is what the schedule will look like: 

  • Tuesday 8th March 2.00 pm - 3.00 pm – Day 1
  • Wednesday 9th March 2.00 pm - 3.00 pm – Day 2
  • Tuesday 14th March 2.00 pm - 3.00 pm – Day 3 
  • Wednesday 15th March 2.00 pm - 3.00 pm – Day 4
  • Tuesday 22th March 2.00 pm - 3.00 pm - Day 5 
  •  Wednesday 23th March 2.00 pm - 3.00 pm - Day 6
  • Tuesday 29th March 2.00 pm - 3.00 pm - Day 7 
  • Wednesday 30th March 2.00 pm - 3.00 pm - Day 8 

How much time will it take each day?

Each day it takes approximately 60 minutes. There will also be suggested daily homework that should take no longer than 20-30 mins to complete (some only take 5-10 minutes). So throughout the workshop, expect a 1.5 hours investment per day. 

Will these strategies work for my school?

Yes, the strategies work very well for all schools. We have been using them with great success for the schools we work with and generates 1000's of bookings  for the last 7 years.

How do I access the content?

Everything takes place inside of a private Facebook group. You will get access to the group as soon as you sign up. In the group we will host the live daily workshops, upload the recordings, and post the workbook/slides. Also, this is a great way to network with fellow attendees and help each other along the way! 

How do I pay?

After you apply, you will get a welcome email. Please reply and send us your data (name, institution, VAT No, Address) so we can send you a payment offer.


As well as being a marketing agency, we are language school owners too, and have successfully grown our school in these trying times. We want to show you how you can potentially double your student numbers in our MARKETING FOR SCHOOLS WORKSHOP "How to Get More Students' "

We want to share a complete marketing system that will generate more bookings for your school than ever. The beauty of this system is that it is automated, so it will work 24/7.

Your Instructors 

Sean Honan

Sean Honan is Co-Owner and Head of Marketing at Inicijativa - Centre for Education, and owner of the digital marketing agency Linkedgrowth - an agency that provides many companies in Croatia, Ireland and the UK with business growth strategies. He is a certified partner of Digital Marketer and LinkedSelling.

Since 2019, he has been running marketing workshops for start-up companies at the Zagreb Innovation Centre (Zicer), where he has become one of their top-rated mentors.

Željka Novaković

Željka is a journalism major who has worked in television production and marketing for 15 years. She is the Marketing Director at Inicijativa - Centre for Education.

She works with clients to help them get new customers, improve reviews and run their social media campaigns, but her main focus is on providing top education to her clients so they can understand digital marketing and run their companies with the same vision and passion they started their businesses with.

Join TODAY for €500 only €200

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Why choose Inicijativa?

More than 17 years of experience in education and more than 7 years of experience from the beginnings of digital marketing.
We focus on practical and functional marketing, helping people build and strengthen relationships with clients that will last for years.
We help companies master customer approach on a modest budget.

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