Introduction To Digital Marketing For Schools  

Learn To Attract More Students & Generate more referrals To Fill Your Classes! 

Tired of your hit-and-miss marketing efforts? Welcome to an education specific marketing training that uses human psychology, science and data to generate more student sign ups, referrals  24/7 without spending a fortune

Do you need more student sign ups for your school?

  • Do you have half filled classes?
  • Are you struggling to get results from your marketing efforts?
  • Are you overwhelmed with all the marketing information out there? 
  • Do you need a step by step process to simplify your marketing?
  • Do you want to make the most of your budget

We understand as a School owner/manager you have enough work with the day-to-day running of your school. Finding time to focus on marketing that makes your school stand out online & communicates the value of your school can be a struggle. I mean, where do you start? What do you focus on? SEO, Paid ads, Email Marketing, Social media, blogging, Video creation etc the list of things seems to get bigger and more confusing each year! How do you put together a plan that effectively connects these elements together? Where do you focus your limited marketing budget to get the best return?

Students on demand

  

Our Goal Is To Take The Confusion Out Of Marketing

As an educator you understand the importance of having lesson plans for classes, for having procedures in a school. Why would something as important as the promotion of you school be any different? The aim of "Introduction to marketing for schools" is to help you build out a personalized Digital marketing plan and procedures for your school that will be easy to implement and get you the results you need. 

We will share exact system we implement for our schools that makes you school get noticed by potential students, compels them to reach out and contact you, sign up for your courses and make them your biggest brand advocates that will promote your school to there friends


Aims of the workshop 

This aim of this workshop is to help you build a personalised marketing plan for your school that will make your school stand out in a crowded online landscape and attract more of your ideal students consistently and profitable.

You will learn a very holistic approach to marketing your school so that you can plan an effective and profitable marketing campaigns the will generate you student sign ups 24/7

We want  to make your marketing results
PREDICTABLE - You can anticipate your student sign ups each semester, so your classes are profitable
TRUSTED - Maintain your schools trust and brand integrity throughout the student sign up process
PROFITABLE - You don’t have money to burn so we will show you how to get the most of a limited budget


On Completion Of The Workshop You Will Know:

  • How to build out a marketing plan that can increase sign ups by up to 50%
  • Who is your ideal student for each of your course?
  • What are the key reasons why people buy your  courses?
  • How to create the perfect offer that will make your courses stand out?
  • The  4 emails you need to send out to generate more bookings
  • How to transform your website into a student booking machine
  • How to automate  most of the work
  • How to get more and better reviews online
  • How to get your students to promote your brand to grow your business on auto-pilot

Program

Duration: 2.5 hours

Date: TBC

Time: 10:00-12:30 

Who is it for?

This Workshop is for entrepreneurs or small business owners who need business growth strategies that can get help them grow their business profitable and predictable

"Sean took our 16 Startup Factory teams through an intense 6-day marketing bootcamp providing knowledge that many of the founders immediately and successfully put to use. Sean quickly became one of Startup Factory’s highest rated mentors. He is a true expert in his field, intrinsically motivated, deeply focused, and yet approachable"

Frane Šesnić, CEO at Zagreb Innovation Centre

This workshop will help you take back control of your marketing by giving you a framework for growth, making sales easier, predictable and profitable. We will share a documented process called the customer value journey which maps out how absolute strangers find your business, start interacting with it, become customers and repeat buyers, give great reviews and share their great experiences with others!

Once you know this framework it becomes easy to repeat it again and again.  

It will help you connect all your different market elements and remove the all confusion of marketing.

This is going to be a very hands-on workshop. We will cover a lot of practical work. And we will do it in about 2.5 hours.

Your Instructor

Sean Honan

Sean Honan is a co-owner and head of marketing at Inicijativa Center for Education and owner of the digital marketing agency Linkedgrowth - an agency that provides many companies in Croatia, Ireland and the UK with business growth strategies. He is a certified partner of Digital Marketer and LinkedSelling.

Since 2019, he has been leading marketing workshops for startup companies at the Zagreb Innovation Center (Zicer), where he has become one of their top-rated mentors.

Why choose Inicijativa?

More than 17 years of experience in education and more than 7 years of experience from the beginnings of digital marketing.
We focus on practical and functional marketing, helping people build and strengthen relationships with clients that will last for years.
Our team's instructors are part of the new generation of perspective start-ups at Zicera Start-up Academy.
We help companies master customer approach on a modest budget.