English, Erasmus blogs, Projekti

Intercultural Learning as a Tool For Inclusive Classroom

Working with refugees and third-country nationals, I have found myself often asking the question:

How can I promote and celebrate cultural diversity in the classroom? What tools could I use to

promote inclusive classroom and support diversity?

Luckily, my questions were answered when I finished with Intercultural Learning course, I tool via
Erasmus+ KA1 mobility in Bologna that I and my college and visited ELA Erasmus Learning Academy this November.

From the start, we were well received and I had the opportunity to work with teachers and professionals from different backgrounds, who all work with culturally diverse students.

What is actually Intercultural learning?

Intercultural learning is hard to put into the definition, but some keywords to describe it are always
respect, share and celebrate. Learning about intercultural learning, for me, it is very similar to the integration, I see it as a two or three-way process that is taking place between teacher, students and the local environment (school, neighbourhood…).
Intercultural learning refers to the acquisition of knowledge and skills that support the ability of
learners to both understand the culture and interact with people from cultures different from their
own. As students, we were challenged to think and dissect topics that would help us in our further work to better understand intercultural learning.

While learning about the cultural dimensions of learning we were addressing the challenges of multiculturalism thru social relationships in the classroom. Further on, we were exploring students’ identities by creating a personal identity collage, an exercise that can be used in every classroom to give students the freedom to express what their identities and feelings are. Another round of group activities we were engaged in was based on the concept of membership and empathy. We also touched upon the subject of Storytelling, one of my favourite parts of the training.

The importance of stories and storytelling in the multicultural environment is extremely encouraged, as a tool for the audience to better understand the individuality in culture as well as for the storyteller, in order to better understand and better express themselves. We engaged in watching a TED talk by famous writer Chimamanda Ngozi Adichie by name: the danger of Single Story. 

The course was widely useful for me as I am already using some tools that it gave me, such as storytelling, exploring its own identity and promoting empathy in the multicultural classroom. Overall, it inspired me to dive deeper into Storytelling, a tool I will be regularly using in every class that I work with. 

Partners:Agencija za mobilnost i programe Europske unije i  ELA Teacher Trainings

This project is funded by Erasmsu+ funds.

Jelena Posavec Smilović

Jelena Posavec Smilović

Read More
Blog, Erasmus blogs, Erasmus blogs, Uncategorized

Build A Marketing Plan For Your School – part 1

Let’s talk a little bit about why your school need a marketing plan.

I know most of you are already doing some kind of marketing, but do you have a plan? 

Marketing can be confusing! There are many different aspects to it, Facebook & Google – paid ads and social posting, Email marketing, SEO, Google ads etc. 

Do you know how to put the pieces together in a way that will generate your school more enrollment predictably and consistently?

You need a plan!

Most of you have some kind of social media presence, maybe a bit of email marketing or even some SEO too, but is it working for you? 

Posting for the sake of posting is not enough to get you, students. All it will do is spread some awareness about your school

Likewise, SEO will help your website to be found online, It won't guarantee that these students who come to your website will become your students. 

The Goal Of Your Marketing

The goal of a marketing plan is to help students find your school online; get them to know, like and trust your school as a brand and make it obvious to them that your school is the best option.

Once you have a plan, the different marketing elements have more meaning and different functionality, Social media is for getting your name out there like a personal billboard, Blogs become your newspapers, Youtube becomes your tv channel etc. 

A Marketing Plan That Works

We want to share the same marketing plan that we use. With this plan, you will be able to connect all the pieces in a way that will save you a lot of money. You will also be able to measure exactly, the results that you get. 

So if you spend 15 euros on paid Ads (Facebook or Adwords), you should be getting at least two students enquiries, 

You will get some valuable information going forward to get the most from your marketing. 

  • You will learn how much of a budget you need to have for your marketing plan, 
  • how much do you spend to acquire a student
  • How to recognize when things go wrong and how to fix them
  • What order to put the pieces together

Sequence Matters!

If you don't do things in the right order, then they are not going to work. So that's why you need a marketing plan.

We will show you how all the pieces together in a way that will get you the best results.

Otherwise, it will be like throwing spaghetti at the wall and hoping something will stick.

The problem with this is that it won't really work and even if it does somehow, you won’t be able to recreate it. 

This system is called the customer value journey, and it's going to make marketing for your school so much easier. 

Watch the video below for part one 

A Marketing Plan For Your School (Part one)

Say goodbye to half-empty classes

Download our Essential Digital marketing checklist for schools

  • Improve your Website
  • Ideas for creating interesting content
  • Get more reviews for your school
  • Engage your students more
  •  Get more organic traffic to your website

Today the most strategic, helpful and empathic school wins!

By signing up you accept our Terms of Use

Read More