Blog, Erasmus blogs, Erasmus blogs, Uncategorized

Build A Marketing Plan For Your School – part 1

Let’s talk a little bit about why your school need a marketing plan.

I know most of you are already doing some kind of marketing, but do you have a plan? 

Marketing can be confusing! There are many different aspects to it, Facebook & Google – paid ads and social posting, Email marketing, SEO, Google ads etc. 

Do you know how to put the pieces together in a way that will generate your school more enrollment predictably and consistently?

You need a plan!

Most of you have some kind of social media presence, maybe a bit of email marketing or even some SEO too, but is it working for you? 

Posting for the sake of posting is not enough to get you, students. All it will do is spread some awareness about your school

Likewise, SEO will help your website to be found online, It won't guarantee that these students who come to your website will become your students. 

The Goal Of Your Marketing

The goal of a marketing plan is to help students find your school online; get them to know, like and trust your school as a brand and make it obvious to them that your school is the best option.

Once you have a plan, the different marketing elements have more meaning and different functionality, Social media is for getting your name out there like a personal billboard, Blogs become your newspapers, Youtube becomes your tv channel etc. 

A Marketing Plan That Works

We want to share the same marketing plan that we use. With this plan, you will be able to connect all the pieces in a way that will save you a lot of money. You will also be able to measure exactly, the results that you get. 

So if you spend 15 euros on paid Ads (Facebook or Adwords), you should be getting at least two students enquiries, 

You will get some valuable information going forward to get the most from your marketing. 

  • You will learn how much of a budget you need to have for your marketing plan, 
  • how much do you spend to acquire a student
  • How to recognize when things go wrong and how to fix them
  • What order to put the pieces together

Sequence Matters!

If you don't do things in the right order, then they are not going to work. So that's why you need a marketing plan.

We will show you how all the pieces together in a way that will get you the best results.

Otherwise, it will be like throwing spaghetti at the wall and hoping something will stick.

The problem with this is that it won't really work and even if it does somehow, you won’t be able to recreate it. 

This system is called the customer value journey, and it's going to make marketing for your school so much easier. 

Watch the video below for part one 

A Marketing Plan For Your School (Part one)

Say goodbye to half-empty classes

Download our Essential Digital marketing checklist for schools

  • Improve your Website
  • Ideas for creating interesting content
  • Get more reviews for your school
  • Engage your students more
  •  Get more organic traffic to your website

Today the most strategic, helpful and empathic school wins!

By signing up you accept our Terms of Use


Read More
Blog, Uncategorized

Seven reasons why the Callan Method is the best method for learning English online

Seven reasons why the Callan Method is the best method for learning English online

In these post-Covid times, online language learning has brought adult students many benefits - the obvious ones being the ease of studying from home, flexibility around their schedules, and no parking or traffic issues.

However, with these conveniences comes a downside - studies show that online learning in virtual classrooms has some intrinsic issues.

Many language schools now realise that having classes online makes their students easily distracted, less focused and lowers their engagement. You see, by nature, online learning in virtual classrooms allows for way too many distractions. The teacher has an uphill battle; learning can be challenging, and the main reason for this is lack of focus. Keeping students focused in a traditional classroom setting has always been a big problem for teachers.

In a typical classroom setting, teachers can clearly observe who is engaged in their classes; they can move around the classroom and see what their students are doing. Students know they need to pay attention or the teacher will pull them up.

With online learning, the teacher competes with literally a million other online distractions, from students scrolling on their Facebook newsfeed or checking their emails. One of the main reasons is that most material hasn't been created with these challenges in mind. Many schools are not adapting to these new challenges, and the results are more unsatisfactory education results.

Seven reasons why the Callan Method is the best method for learning English online

One of the few exceptions to this is the Callan Method for learning English. This method is perfect for online language learning, and here are seven reasons why:

1. Increased Focus

The Callan Method lesson is based on a question-and-answer format. The teacher asks students at random to answer these questions. The student never knows when they will be asked a question. The teacher actively looks for the students that look least engaged and asks them questions. With traditional methods, it's the students' job to stay focused; with the Callan Method, it's the teacher's job to make sure they are focused.

2. Speaking all the time

In traditional classes, there is limited time for the students to speak, which means there are plenty of opportunities to get distracted. The Callan Method's approach to learning a language is to make the students speak as much as possible. They are focused on listening to the questions when they are not speaking, ready to answer when asked.

3. Dynamic teaching approach

The Callan Method is a fast and dynamic way to learn English. It's more like a game than traditional learning, which is why it has such a high success rate. This is why children learn faster - because it's fun. The teachers speak at 200-230 words a minute; this speed mimics the speech pattern of native speakers. This approach of asking questions all the time and randomly nominating students to answer ensures that the students have no time during a lesson to do anything else but pay attention and learn.

Do you want to speak English fearlessly?


Sign up for our Online Course

 and start speaking without mental blocks!



Start speaking with native speakers immediately!

Learn to think in English!

4. Speeds up your reflexes

We have all experienced a time when we were stuck for words, especially in another language. With the fast dynamic approach of the Callan Method, the students’ recall becomes a lot faster. The methodology is based on automatically constructing sentences without overthinking, and relying on your long term memory to get it right, which it does.

5. Overcoming your fear of speaking

For many students, shyness and fear of speaking is a big problem. With the Callan Method, these fears are the first thing that go. Students have to get used to speaking in front of their classmates all the time in a slightly exaggerated setting. Because of this, speaking English outside of the classroom becomes stress-free and a lot easier.

6. Instant correction and repetition

In a Callan Method lesson, there is a lot of repetition of the material to understand it and remember it better. Also, the students are constantly corrected every time they make a mistake. This repetition and instant correction allow the teacher to listen and correct each student as much as possible.

7. Equal student speaking time

One of the biggest challenges in any classroom is to make sure the quiet students partake in speaking as much as the more outgoing students. With the Callan Method, each student gets equal talking time to ensure the class moves forward together.

If you are not satisfied with your current way of learning English, then definitely give the Callan Method a try! You will be surprised not only with how much your focus and engagement will increase but how well you will begin to start speaking English

Do you want to speak English fearlessly?


Sign up for our Intensive Online Summer Course

 and start speaking without mental blocks!

Start speaking with native speakers immediately!

Learn to think in English!

Contact us!

Ask us whatever you are interested in.

Read More