Supporting Diversity with Erasmus Plus: Navigating the Challenges of Intercultural Classroom Management
Erasmus, Erasmus blogs, Projects

Supporting Diversity with Erasmus Plus: Navigating the Challenges of Intercultural Classroom Management

Supporting Diversity with Erasmus Plus

Diversity in the classroom is an ever-present reality in today's globalised world. Teachers around the globe face the unique challenge of managing intercultural classrooms, where students come from a wide array of cultural backgrounds, bringing with them varying perspectives, experiences, and needs. This blog will explore the importance of supporting diversity in education and the challenges teachers encounter when managing intercultural classrooms. We will also delve into the role of Erasmus Plus in promoting diversity and providing tools to navigate these challenges.

The Significance of Supporting Diversity

 Why is Diversity Important in Education?

Diversity in the classroom brings numerous benefits that extend beyond the academic realm. It enriches the educational experience by:

1. **Promoting Inclusivity:** A diverse classroom fosters an inclusive atmosphere where students from all backgrounds feel valued and respected.

2. **Enhancing Critical Thinking:** Exposure to different viewpoints encourages students to think critically, question assumptions, and develop a more comprehensive understanding of complex issues.

3. **Cultural Competence:** Interacting with peers from diverse backgrounds equips students with essential cultural competence, a crucial skill in our globalised world.

4. **Preventing Stereotyping and Prejudice:** Diversity helps break down stereotypes and prejudices by promoting student empathy and understanding.

Challenges of Intercultural Classroom Management

While the benefits of diversity are undeniable, managing an intercultural classroom can be a complex endeavour. Here are some key challenges teachers may encounter:

Language Barriers

Language differences can impede effective communication, making engaging students in the learning process challenging. Teachers must find ways to bridge these language gaps.

Cultural Misunderstandings

Cultural norms and practices vary widely, leading to potential misunderstandings and conflicts in the classroom. Teachers need to navigate these cultural differences sensitively.

Diverse Learning Styles

Students from different cultures may have varying learning styles and preferences. Educators must adapt their teaching methods to accommodate these differences.

Inclusive Curriculum

Creating an inclusive curriculum that reflects the diversity of the classroom can be challenging. Teachers need resources and training to develop materials that resonate with all students.

Erasmus Plus: Supporting Diversity in Education

The Role of Erasmus Plus

Erasmus Plus, the European Union's education, training, youth, and sports program, is vital in promoting diversity in education. It offers teachers, educators, and students opportunities to engage in international experiences that foster cross-cultural understanding and competence.

Erasmus Plus Supporting Diversity Initiatives

Erasmus Plus offers various initiatives and projects designed to support diversity in education:

Teacher Training Programs

Erasmus Plus provides funding for teacher training programs focusing on intercultural classroom management. These programs equip educators with the skills and knowledge to effectively teach in diverse settings

Student Exchange Programs

Through student exchange programs, Erasmus Plus allows students to study abroad, exposing them to different cultures and perspectives. This firsthand experience enhances their intercultural competence.

Inclusive Curriculum Development

Erasmus Plus supports projects aimed at developing inclusive curricula that reflect the diversity of the student body. These initiatives ensure that all students can see themselves represented in the materials they study.

Join us in Zagreb

Discover innovative strategies to create inclusive and diverse classrooms. 

Join our course for educators in multicultural settings. Explore intercultural communication, anti-discrimination laws, storytelling and more

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Benefits of Erasmus Plus Supporting Diversity

Engaging with Erasmus Plus initiatives has several advantages for educators and students:

Professional Development: Teachers participating in Erasmus Plus programs gain valuable skills and experiences that enhance their teaching abilities, especially in diverse classrooms.

Enhanced Cultural Competence: Students participating in student exchange programs develop a broader understanding of different cultures, fostering tolerance and empathy.

Global Perspective: Exposure to diverse perspectives through Erasmus Plus initiatives prepares students to thrive academically and professionally in a globalised world.

Supporting diversity in education is not without its challenges, especially in the context of intercultural classroom management. However, embracing diversity brings invaluable benefits, enriching the educational experience for all. Erasmus Plus is pivotal in promoting diversity and equipping educators and students with the tools to navigate these challenges successfully. We can create more inclusive, empathetic, and globally competent educational environments by embracing diversity and engaging with Erasmus Plus initiatives.

Check out our English Language courses for teachers and other Erasmus+ courses

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Erasmus plus Adventure
Erasmus, Erasmus blogs, Projects

My Erasmus plus Adventure: A Transformative Educational Journey in Malaga

The 4 Cs: More Than Just Buzzwords

I recently returned home from a rich educational journey that I'm certain will have a lasting impact on my further work and personal development. The course, aptly named "The 4 Cs," delved deep into the essential pillars of Communication, Collaboration, Creativity, and Critical Thinking. Generously funded by the Erasmus+ initiative, these aren't merely trendy buzzwords but foundational life skills that are universally beneficial. This Erasmus+ adventure was a deep dive into skills that are not just theoretical but highly applicable in everyday life.

An Erasmus+ Adventure in Malaga: Where Learning Meets Personal Connection

I was fortunate to spend an enriching six days in the picturesque city of Malaga, situated in the heart of Spain's Andalusian region. Orchestrated by the highly competent Idevelop team based in Seville, this Erasmus+ adventure was nothing short of exceptional. Our trainer was not just an expert in the subject matter but also had an uncanny ability to connect with us on a personal level. Given that we were a compact group, the entire learning experience felt incredibly tailored, intimate, and personalized. We engaged in a series of thought-provoking exercises and meaningful discussions, with a special emphasis on honing our critical thinking abilities and mastering the art of non-violent communication. This Erasmus+ adventure was a catalyst for both professional and personal transformation.

Practical Application: The Real-World Impact

What set this course apart was its practical orientation. It wasn't just a theoretical exercise; we had ample opportunities to apply these invaluable skills in real-world teaching and learning facilitation scenarios. The course also served as a reflective mirror, prompting me to introspect about my limitations and biases. Confronting these aspects of oneself is never comfortable, but it's an essential step in personal growth and self-improvement. 

Exploring Malaga: The Cultural Bonus of My Erasmus+ Adventure

When the academic day came to a close, Malaga offered its own set of unforgettable experiences. The city is a treasure trove of historical landmarks, ranging from the majestic Alcazaba Fort to the enlightening Picasso Museum. Exploring Malaga is akin to stepping into a vivid, interactive history lesson. And let's not forget the culinary delights! The local cuisine was a gastronomic adventure featuring almonds, olives, avocados, and an array of aromatic Spanish spices.

Conclusion:

In summary, this Erasmus+ adventure is a must-attend for anyone who interacts with a diverse student body and aims to elevate their pedagogy and effective communication skills. When you combine that educational richness with Spain's cultural and scenic beauty, the result is far more than just an instructional course. It transforms into a life-altering Erasmus+ adventure that will undoubtedly influence both my future professional endeavors and personal growth.

Dženana Kalamujić

 This project was co-funded by the Erasmus+ programme.

Erasmus+ enriching lives, broadening minds.

@Agencija za mobilnost

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KA1 Teacher Training: Master English with the Callan Method in Split, Croatia
Blog eng, English, Erasmus, Erasmus blogs, Uncategorized

KA1 Teacher Training: Master English with the Callan Method in Split, Croatia

Boost Your English Skills Through KA1 Teacher Training in Split

Are you a teacher seeking to enhance your English language proficiency? Discover the unique and effective Callan Method in the stunning setting of Split, Croatia, and say goodbye to conventional language learning methods that fall short.

The Callan Method: A Game-Changing Approach to Language Learning

The Callan Method, designed by Robin Callan in the 1960s, transforms language learning into an engaging game, keeping you motivated and focused throughout your journey. This innovative method, employed by thousands of students worldwide, emphasizes spoken English and conversation practice, allowing you to develop your language skills quickly.

Rapid Progress and Improved Pronunciation

One of the key advantages of the Callan Method is the swift progress students experience due to its strong focus on speaking and listening. As you constantly engage in conversation and practice correct pronunciation, you'll gain the confidence to use English in real-life situations.

A Highly Structured and Interactive Learning Experience

The Callan Method's structured approach combines vocabulary and grammar mastery with speaking and listening practice. This unique blend of elements ensures an effective language learning experience for students of all levels.

Maintain Focus and Track Your Progress

The Callan Method's interactive exercises and misdirection tactics help maintain your focus during lessons. Its structured nature also allows you to monitor your progress easily.

Discover the Beauty of Split, Croatia While Learning English

Immerse yourself in the language and culture of Split, Croatia, as you master English through the Callan Method. This picturesque coastal city, with its rich history and vibrant atmosphere, provides the ideal environment for language learning.

Boost Your Confidence and Create Lasting Memories

As you improve your English skills, you'll also gain confidence in your communication abilities, thanks to the Callan Method's emphasis on conversation practice. Moreover, the memories you create while learning in Split will make your language learning experience even more unforgettable.

Conclusion: Experience the Callan Method in Split, Croatia

Embrace the opportunity to learn English with the Callan Method through KA1 teacher training in Split, Croatia. Enhance your language proficiency, grow your communication confidence, and create lifelong memories in this beautiful city. With the Callan Method, you'll be speaking English confidently in no time!

Unlock the doors to a world of opportunity  and join us on a journey of discovery and fun in beautiful Croatia!


Download our 2024 Course Catalogue

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Join us in Split or Zagreb

Our English Course has one goal, and that is to free you from your fear of speaking English! 

  • native speakers  
  • full immersion course 
  • dynamic and interactive classes

The Top 10 Reasons Why You Should Join Our Split Erasmus+ English Courses for Teachers

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Learn English in Croatia with Erasmus+
Erasmus, Erasmus blogs, Uncategorized

Learn English in Croatia with Erasmus+

A New Language and Adventure Combined

Are you looking for a chance to improve your English while enjoying a sun-soaked Summer adventure? Look no further than the Learn English in Croatia with Erasmus+ program, which provides the opportunity to learn English with Native speakers in one of Europe's most stunning nations. 

Enroll in a Callan Method English course to learn in a lively, engaging setting while being surrounded by beautiful tourist attractions and English-speaking locals.

Why Use the Callan Method to Learn English?

The Callan method is a fast-paced, organized, and effective method of learning English that has been around for more than 50 years. With a focus on improving speaking abilities, this method gives students the self-assurance to actively participate in discussions and increase their fluency.

To achieve optimum retention, the method is led by native English speakers and places an emphasis on repetition and active engagement. To help you overcome your anxiety of speaking in front of others and to enhance your grammar, pronunciation, and sentence structure, the teachers are qualified to offer real-time comments and adjustments.

Have an unforgettable Adventure in Croatia with Erasmus Plus

Have the best of both worlds, while you enhance your English skills, you will also have the opportunity to explore the beautiful tourist destinations of Zagreb or Split. These cities are bustling with locals who are more than happy to practice their English with tourists. Also with so many other tourists around you will have plenty of chances to practise your English.

You'll also have the opportunity to try new foods, immerse yourself in local culture, and make memories that will last a lifetime.

Why Split

Split is a city of great beauty and rich history. It was founded as a Greek colony in the 3rd century BC and was later conquered by the Romans. The city is now a UNESCO World Heritage site, with a wealth of ancient architecture and cultural landmarks. The Palace of Diocletian, an ancient fortress that now serves as a museum and a cultural center, is a must-visit destination. In addition to the historical and cultural attractions, Split is also known for its delicious food and wine. The local cuisine includes fresh seafood, locally grown vegetables, and a variety of Mediterranean spices.

The city also serves as a gateway to some of the most beautiful islands in the Adriatic, such as Hvar, Brac, and Vis, which are known for their pristine beaches, crystal clear waters, and lively nightlife. A visit to Split is sure to be an unforgettable experience that combines language learning with adventure, history, and culinary delights.

Read Top 10 reasons to go to Split with Erasmus+

The Perfect Destination for Teachers and Educators

The purpose of this Erasmus+ course is to give teachers and other educators the resources they need to gain confidence in speaking English in a professional capacity. It is also perfect for anyone looking to advance professionally or personally by honing their language abilities.

The training is intended for intermediate and advanced English speakers, and participants will be assessed before the course even starts on their language skills. The course will be adjusted to your level based on the results to make sure that everyone gets the most out of their experience.

Achieving Confidence and Fluency

The course's objective is to provide participants with the knowledge and abilities they need to speak English fluently and with confidence. You will actively participate in English conversations and workshops throughout the course, and you will receive instruction from qualified teachers on how to employ proper pronunciation and sentence structure.

Additionally, you will have the chance to develop your written communication skills for emails and letters as well as your spoken communication abilities for meetings, calls, and presentations. With the help of the Callan Method, you will be able to achieve fluency and confidence in your English speaking abilities in a short period of time.

The Cost of Adventure and Learning

The course participation fee is 480,00 EUR (covered by Erasmus plus fund) and includes all course materials, training and activities in the beautiful tourist destinations of Zagreb and Split.

Find out more about the Erasmus+ program, our organization and trainers, and payment options by visiting our website.

the Erasmus+ program provides a unique opportunity for teachers and educators to improve their English skills and immerse themselves in an unforgettable adventure in Croatia. Join the Callan Method English course and take the first step towards a journey of language and adventure!

Unlock the doors to a world of opportunity  and join us on a journey of discovery and fun in beautiful Croatia!


Download our 2024 Course Catalogue

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Check out our English Language courses for teachers and other Erasmus+ courses

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Erasmus, Uncategorized

The 80/20 Rule: What To Put On Your Social Media


What to put on your social media? On your Facebook, Instagram or LinkedIn newsfeed. It's a common question, and a lot of schools get it wrong. So the easiest way to explain how you do that is to tell you about the 80/20 rule.

The 80/20 Rule
The 80/20 rule is this 80% of what you put online on your social media should be good content, and 20% should be promotional posts about your school.

You should provide interesting and valuable content that helps people understand and learn about your teaching subjects.

To do this effectively, you should create a student avatar.
An avatar is a detailed description of your ideal students
It will include their point points and frustrations
Once you know their pain points, you can create content that addresses this,
If you have a language school, create blog posts or videos about grammar, pronunciation, typical mistakes.
Help your potential students with their problem points. By speaking with your current students, it is easy to compile a list of the top issues they have.

Your goal is to create good a connection with your followers, help them with their problems. Your content can be anything blogs, Videos, infographics etc.
But don't put out promotion after promotion, people don't care about your offers, and they will not come back to your social media page if this is all you offer there.. They will get bored very quickly If all you are doing is promoting yourself.
People only care about how you can help them.

So if you help your potential students by giving value first, they will be more well disposed towards you. They will see your school in a more positive light and associate it with solving their problems.
So keep it very simple


 Digital Marketing Mastery course

Confirmed dates Split 22-26.04.2024.

Join us in Split!

This course is perfect for anyone who is looking to improve their digital marketing skills and take their organization to the next level. 

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Get more reviews
Erasmus, Uncategorized

How To Ask Your Students To Leave a Google Review?

Insert Video

This is a quick video, so you can learn where to find your Google and Facebook review links. You will need to include one of these links in the email you send out to your students. Always try to build up your Google reviews first as there are more benefits with higher Google reviews than any other platform. Check you our last video on the benefits of Google reviews for your school.

More reviews on Google will 

  • Improve your SEO and your online visibility
  • Build brand awareness
  • Understand your students better (their feedback)
  • Generate more traffic to your site
  • Boost sales

If you don't have a website, then focus on Facebook reviews.


Emailing your Students for Reviews

Don't be shy when asking your students for reviews, most students are more than happy to leave a review. Recent studies have shown that if asked: "71% of consumers would be happy to leave a business a review".

Reviews are the key to attracting more students and growing your school so make it a big part of your marketing. 

How to ask your students for a review.


The easiest was is to email your students and ask them. Don' overthink it, a simple email will be enough

Subject: Quick question

Dear John,

I hope you are enjoying your course to date. Do you have any feedback for us

I want to ask you if you won't mind leaving our school a quick review on Google? 

It would only take a minute, please click here and you will be taken there directly

Please of you have time, can you mention the quality of the teachers, how you liked our method etc

If you have any questions, please contact me

Regards


Timing is everything

The key to getting more Google reviews is timing! If you get the timing right, you can increase the number of reviews you receive by up to 8 times!

The best time to ask a student to leave you  a review is when they are the most excited and engaged. This is usually a week or two into the course. You will have to play about with this to find the optimum time. New Students are more likely leave reviews that older ones because they are feeling the most grateful for your service. Asking at the optimum time can get 40% of your students to leave a review as opposed to approx. 10% of old students.

Check out our English Language courses for teachers and other Erasmus+ courses


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Digital Marketing, Erasmus, Uncategorized

How To Make The Most Of Your Google and Facebook Reviews!

What to do with your reviews?

Now that you have started generating more reviews, what yo do with them? Show them off as much as you can. 

We use a software call http://reviewsonmywebsite.com/. It costs $5 a month and it will allow you to display you reviews on your website with some great display widgets and badges. 

You can display your reviews like this:

Or badges like this

Where to put your reviews -

  • Add Reviews to Your Social Media Ads - Research shows that 88% of consumers believe ads are more trustworthy when they include online reviews. In addition, reviews-based ads get 4x higher click-through rates and a 50% drop in CPC than ads without reviews.
  • Put them all over your website: Put these reviews on homepage, your contact page, Blog page and on your description of your courses pages.
  • Include them in your emails: Put them in your newsletter, and on the footer of all your other emails.

Reviews are super important and will only become a bigger part of your schools sales process. Start collecting them now or your will fall behind your competitors. 


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Attract More Students With Google Reviews
Erasmus, Uncategorized

How to Attract More Students With Google Reviews Reviews


Google reviews and why your school needs them.


Amazon has trained all of us to check online reviews. Every time we buy something online, we check the reviews.

Hotels, when you book a hotel, you check the reviews.

Restaurants, you know, we check Trip advisor.

So why would your school be any different?

If you went to look for a hotel and came across a hotel with only two stars on Google reviews, you probably wouldn't book that hotel. With reviews for your school, it works in the same way! You really need lots of good reviews for your school.

So Let's take a look at why reviews are crucial to attracting new students.

Are you aware that 97% of customers read online reviews? almost half of them said they'll only trust a business with four stars and above.

With a single negative review, immediately, you can drop your sales from five to eight per cent. 94% of people said they avoided a business because of bad reviews, so they're essential.


So what are the benefits of having good reviews?

  • They increase social proof: 97% per cent of people said they check reviews before they even interact with a business.
  • They increase visibility, and reviews give you a better SEO.
    If you want to be on the top school in the Google Map Pack, you need reviews.
    If I Google language school near where I live in Google Maps, it will show me a list of all the schools nearby. The schools with the highest reviews are pushed to the top of this map pack. So if you want to be in the top three, you need good reviews, or otherwise, you're on page two, et cetera. They give you better SEO. Google rewards businesses with better reviews. It forms almost 20% of your SEO score.
  • They generate more trust for your school. So who would you trust more? A school that has between 0 reviews or five reviews? or a school with 100 plus reviews?
  • There are increasingly becoming a significant part of the final sales decision: So imagine a student  wants to go to school, but they don't know anybody who went there and that school had terrible reviews, They're probably not going to go there! But, If the same school had high reviews, it's an easier choice to make. People don't trust advertising anymore; we are becoming more skeptical of what we see and read. But reviews are basically what your students are saying about your school!
  • They're an excellent source of feedback from your students. You want to know what students are saying. Are they happy? Are they are unhappy? If they're unhappy, you need to do something about that. It's pointless sticking your head in the sand and pleading ignorance.


  • They are the actual proof of the quality of your school, and they have a clear impact on sales. More reviews have proven higher sales; Google has stated that a business with no reviews could double its sales with just five positive reviews.
    The image on the left is from a Google My Business account encouraging the the owner to go out and start getting  more reviews as it will attract more business


So how do you get more reviews?

You ask!
But keep the following in mind when you're asking for reviews.

  1. So firstly, have believable reviews.
    If you don't have reviews at the moment, you might be tempted to ask your friends to leave you some reviews! Please don't!
    Be careful! Because fake reviews sound inauthentic.
    It's better to get genuine reviews. They sound better. And like I said, they're more authentic.
  2. Ask often. Don't ask your students once, then leave it at that. You're going to have to ask your students again and again. Learn the best was to ask for reviews here
    So it'll be good if you put it on your emails when you are communicating with students, get your teachers to ask students to regularly leave reviews. You need to ask repeatedly
  3. Make it as easy as possible for your students to leave reviews for your school. If you send them an email asking for a review, include a link to your Google My Business page so they can leave your reviews very quickly.
    Please don't make your students work to give you reviews. 
  4. Give your students at least two platforms to leave your reviews. So Google is the most important, but Facebook is excellent as well.
  5. Respond to all the reviews that people leave you! The good, the bad and the indifference. Always respond to them. If you don't leave a response, the people who are reading these reviews will think you don't care about the feedback or unsatisfied students.
  6. One very important thing to keep in mind!
    Timing is crucial, so never ask your students for a review a couple of weeks after they've completed the course.
    Always ask them, you know, when they're most excited and when they're most engaged. So this is probably maybe a week into the course, and students are excited. So this is the best time to ask for reviews, and it will increase the response by up to eight times.

What to do with your reviews?

Show them out, put them on your website, put them in all your marketing materials. If you have good reviews, show them off, they will attract more students. 

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Student booking scheduler
Erasmus

Generate More Student Bookings With An Appointment Scheduler

Generate more student bookings with an Appointment scheduler

So today, I want to talk about appointment schedulers and why your school needs one.

If you're not using one at the moment for booking initial meetings with your students , you really should.

Calendly is a free and easy one to use

So the top benefits of having an appointment scheduler. 

Ease of use.

So usually, when students come to your website, they look around. If they like what they see, they will want to speak to somebody.

So they will want to phone you, or they're going to send you an email.

Then you go back and forth, and you try to set up a meeting or some testing.

With a scheduler, they can click on a button, select a date and a time that's convenient for them, and it's done. 

You will both receive an notification and a follow up reminder for the call.

Making it super easy for the students and you!  You will also get all your potential student's information details. For example, with a Scheduler, You get the students' name, email address, phone number, et cetera. And it's stored.

It's always on.

So usually, if you're not using a scheduler, the only time a student can communicate with you is generally during working hours.

So if your student wants to phone you, it has to be during working hours.

If they send you an email, and it's a Friday, they're not going to get a response to Monday, but with a scheduler, it's always on and available.

They can book over the weekend. The student can speak with you at a time that works for them, and you can set your scheduler for the times when you're available.

Increased attendance.

When somebody books with a scheduler, they're going to get an email to confirm the meeting.

Then 24 hours beforehand, they'll get a reminder, email or an SMS.

So this increases attendance. The students will not forget about it as they get reminders, so you're not going to waste your time.

It organises your information better and cuts down on errors.

Usually, when some potential student phones your school, You or your staff need to take down contact details, numbers, and email.

Then there has to be kind of put into your database! The potential for error when taking a student's details is relatively high as we need to deal with bad connections, noise in the background, accents, etc.

With a scheduler, human error will be reduced dramatically, The student will enter their details, and the scheduler will save them, and you can download them. Then, you can upload that into whatever system student management you're using.

It helps with your marketing.

The importance of having a great "call to action" on your website is vital. It doesn't matter what you're doing. For example, if you're blogging, you can put the message to schedule a call with you within the blog; you can say, "book a time to speak with us" and "Book a free testing".

It doesn't matter whether it's your blogs or your Google ads, or Facebook.

Essentially, you will want to talk to your potential students as soon as possible. So this is going to help with all your marketing when you have a scheduler set up.

It Saves Time

Like I said earlier, the normal process of signing up a student takes time! It's a lot going back and forth with emails finding a convenient time to get them on a call to sell your course to them.

With a Scheduler, this is all cut out as everything is all automated.

Plus, the reminders are all automated for you too.

Another great thing about schedulers is that there are a lot of free ones out there. I would suggest Calendly.

It's a very free, easy one to use.

When you use Calendly, they'll give you a link to put to insert into your website. You just embedded the link in the button.

Label the button "Free Online Testing" or whatever is your offer

Put a similar button throughout your website on every page.

So when they click that button, they get brought to your school's calendar.

They can book then book a convenient day and time to speak with you.

It's just so easy.

And that's the Golden rule.

Make it as easy as possible for your students to talk and do business with you!


Do You Want MORE Full Classes in 2021/2022? 


Learn A Simple Yet Powerful Marketing Framework That

Will Get Your School Up to  50% More Bookings

marketing for schools

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simle SEO
Erasmus, Uncategorized

Simple SEO For Blogs And Posts

Did you know that almost eighty percent of people looking for products or services will research the Web before making a purchase and of these seventy-five percent will not look past the first page of Google when making a decision about paying for that service or product?

 

This is why it’s very important to have your website or blog on the first page of a Google search if you want to sell your product or service. In this post I will show you how to plan an article using search engine optimization or SEO to help you get your article on the first page of Google search which accounts for ninety percent of all web searches

 

First of all, it’s important to know what Google wants when it decides which site will go on its first page. Google wants its users to find the best possible result for their search queries, which means that when a user types in a search term, Google will do its best to give that user the most relevant and high-quality result it can find.

 

So when writing an article, it’s important to think about what particular need the user has, i.e.you must know the question before you provide the answer. This will help you structure an article that answers a particular user's needs instead of just writing an article for the sake of it.

 

One of the most important things to consider when writing an article is search intent, which means that when planning an article you must be clear about what information the user is looking for and structure your article in a way that gives the user exactly what they want. In this way, Google will see your article as a specific solution to a specific question and rank your article higher than less specific articles.

KEYWORD RESEARCH

So how do we do this, the answer is keyword research. What are keywords? Keywords are simply words or terms that users type into Google search when looking for specific or general information about something. General terms or head keywords are search terms of three or fewer words that users type into Google when making general searches. These terms have very high volumes, i.e. many people search for them every month.

 

Because of this, these keywords are highly competitive and difficult to rank with as thousands of other websites will be trying to rank for them, also it’s difficult to find search intent because these terms are too general to see specific search intent. An example would be a user typing a term like “computer software.“ It would be difficult to find this user’s intent as he could be looking to buy software or to write his own software or he could be looking to sell software, until this user types in a more specific term, we have no idea what he is looking for.

 

This brings us to our next keyword term which is ”long-tail keywords” which are keyword terms of three or more words. These terms are much more specific and have a clearer search intent even though they have a much lower search volume. This also means that these keywords are much easier to rank for and more importantly they answer a specific user need, for example ”how to use Microsoft Excel.“ The person typing this keyword would be much more likely to read your article or buy your course if you provide an answer to this particular need.

So when planning an article, it’s important to be aware of both the general subject and specific need of the user and use head keywords and long-tail keywords within the text of our article. In this way, Google will find it much easier to rank our article. It’s important to remember to use these keywords naturally within the text and not just repeat them as often as possible as this is called keyword stuffing and will not be liked by Google. A good strategy would be to use the long-tail keyword in the title of our article as this answers the specific need of the user and use the head keyword within the text of the article as this shows Google the general subject the article falls within.

 

When looking for keywords and keyword ideas, we can use the Google search bar which will give us a number of similar keywords and also at the bottom of the search page we have related search terms which give us even more related terms. For a more detailed and targeted keyword search, we can use Google Keyword Planner or Neil Patel's Ubersuggest both of which are free to use. As I said earlier, we should try not to repeat the same keyword within the text, but rather use similar words of the same meaning which will make your article sound less repetitive and more interesting to read.

RANKING FACTORS

There are three things that Google considers when ranking an article, the first of which is relevance, this means that your article must be relevant to the specific keywords that you use and therefore relevant to the user’s keyword search.                                                  

The second element that Google considers is authority, this means that the more helpful and informative your article is, the higher Google will rank it.

The third thing that Google considers is volume, this is how many times a particular keyword is searched for in a month in Google. It is important to know when choosing keywords to use within our text as it's no good ranking for keywords that nobody is searching for, also the more times that your article is read and shared, the higher that Google will rank it.

 

In this first part of this blog series, I have summarised some of the concepts that should be considered when planning to write a blog or article and which will help you to rank higher in Google search. I hope this has been helpful and in the next part of this series I will be speaking about technical SEO which will further help you achieve higher rankings in Google search.

 

On Page S.E.O. Six Important Factors

 

1 Title Tag

This exists at the top of your article and lets users know what your article is about, it is also the clickable link on Google search that will lead people to your article and should contain your most important keyword or keywords. It's important that these keywords are relevant to the article as irrelevant keywords in the title tag can cause poor ranking in Google search. Also, it's important to avoid duplicate keywords in title tags as this can also negatively affect rankings.

 2 Meta Description

This is located directly below the title tag and provides a description of what the article is about, so it's important to put relevant keywords in this description as users will often click on an article by what they see here. It's also worth knowing that Google only allows 150 characters in this description so keep your description within this limit as Google truncates the description after this. Therefore, when writing a meta description it's important to keep it short and relevant to the article it describes.

3 Header Tags H1- H6

These are HTML elements and are used to identify headings and subheadings and also used to separate these headings on a webpage and help with readability and page organization. These help Google crawl a page and are good for SEO because they help improve user experience.

4 Main Body Text

As stated above, it’s important to consider the solution you are providing and the question you are answering before writing the main text of your article and then make a list of relevant keywords and their synonyms which you can incorporate naturally into your text while keeping in mind the solution you are providing to the user query, the more relevant and helpful your answer is, the more Google will like it.

5 Image Optimisation

Images are important in an article as they help improve reader experience and they also improve the user experience of visually impaired people when descriptive alt tags are used which accurately describe the image being used. Google also likes properly described alt tags which can contain keywords which are relevant to the image being described and this helps SEO in the article. When adding images to a page, it's important to use image formats which can load quickly and do not slow page speed which is an important SEO factor so make sure that your image file sizes are properly reduced so page loading speed is not compromised.

Using Yoast Plugin

All of the elements that are described in this article can be edited within this excellent free plugin which is designed with SEO for WordPress in mind and also works to improve many other SEO elements such as site maps, robots.txt files, breadcrumbs and so on. You can learn more by following this link Yoast for beginners.

 

I hope this article has been helpful and will help you rank better in Google.

Sean Honan

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