Let’s talk a little bit about why your school need a marketing plan.
I know most of you are already doing some kind of marketing, but do you have a plan?
Marketing can be confusing! There are many different aspects to it, Facebook & Google – paid ads and social posting, Email marketing, SEO, Google ads etc.
Do you know how to put the pieces together in a way that will generate your school more enrollment predictably and consistently?
You need a plan!
Most of you have some kind of social media presence, maybe a bit of email marketing or even some SEO too, but is it working for you?
Posting for the sake of posting is not enough to get you, students. All it will do is spread some awareness about your school
Likewise, SEO will help your website to be found online, It won't guarantee that these students who come to your website will become your students.
The Goal Of Your Marketing
The goal of a marketing plan is to help students find your school online; get them to know, like and trust your school as a brand and make it obvious to them that your school is the best option.
Once you have a plan, the different marketing elements have more meaning and different functionality, Social media is for getting your name out there like a personal billboard, Blogs become your newspapers, Youtube becomes your tv channel etc.
A Marketing Plan That Works
We want to share the same marketing plan that we use. With this plan, you will be able to connect all the pieces in a way that will save you a lot of money. You will also be able to measure exactly, the results that you get.
So if you spend 15 euros on paid Ads (Facebook or Adwords), you should be getting at least two students enquiries,
You will get some valuable information going forward to get the most from your marketing.
- You will learn how much of a budget you need to have for your marketing plan,
- how much do you spend to acquire a student
- How to recognize when things go wrong and how to fix them
- What order to put the pieces together
If you don't do things in the right order, then they are not going to work. So that's why you need a marketing plan.
We will show you how all the pieces together in a way that will get you the best results.
Otherwise, it will be like throwing spaghetti at the wall and hoping something will stick.
The problem with this is that it won't really work and even if it does somehow, you won’t be able to recreate it.
This system is called the customer value journey, and it's going to make marketing for your school so much easier.
Watch the video below for part one