Functional Digital Marketing Workshop
Take back control of your marketing and improve your results by up to 80%
Owning a successful small business is an incredible accomplishment, but it takes dedication, discipline, and marketing know-how to continue to be profitable in this tough economy.
Workshop overview
This workshop will help you take back control of your marketing by giving you a framework for growth, making sales easier, predictable and profitable. We will share a documented process called the customer value journey which maps out how absolute strangers find your business, start interacting with it, become customers and repeat buyers, give great reviews and share their great experiences with others! Once you know this framework it becomes easy to repeat it again and again
It will help you connect all your different market elements and remove the all confusion of marketing.
Aims of the workshop
This is going to be a very hands-on workshop. We will do a lot of practical work.
To have any success with your marketing, you need to discover the answers to 3 important questions
Who do you serve? who exactly is your perfect customer not just any customer and where are they hanging out online? What problems are they trying to solve?
What value do you bring to the market? What value does your product offer to your customers and what is the best way to articulate this value, People don’t care about your product or service, they just want to know how your product will improve or change their lives
How to put together a marketing plan that works for your business ie. makes you money? How to build a marketing campaign using the customer value journey, a very simple but effective step-by-step process for attracting, converting, and keeping your best customers.
On Completion Of The Workshop You Will Know:
Program
Duration: 2.5 hours
Date: 18.2.
Time: 10:00-12:30
*extra 18:30-21:00
Price: 1000,00 kn
Early bird: 350,00 kn till 15.2.Who is it for?
This Workshop is for entrepreneurs or small business owners who need business growth strategies that can get help them grow their business profitable and predictable
"Sean took our 16 Startup Factory teams through an intense 6-day marketing bootcamp providing knowledge that many of the founders immediately and successfully put to use. Sean quickly became one of Startup Factory’s highest rated mentors. He is a true expert in his field, intrinsically motivated, deeply focused, and yet approachable"
Frane Šesnić, CEO at Zagreb Innovation Centre
This workshop will help you take back control of your marketing by giving you a framework for growth, making sales easier, predictable and profitable. We will share a documented process called the customer value journey which maps out how absolute strangers find your business, start interacting with it, become customers and repeat buyers, give great reviews and share their great experiences with others!
Once you know this framework it becomes easy to repeat it again and again.
It will help you connect all your different market elements and remove the all confusion of marketing.
This is going to be a very hands-on workshop. We will cover a lot of practical work. And we will do it in about 2.5 hours.
Your Instructor
Sean Honan
Sean Honan - An Irishman who has been successfully doing business in Croatia for more than 17 years.
He is a co-owner and head of marketing at Initiative Centar for Education and owner of the digital marketing agency Linkedgrowth - an agency that provides many companies in Croatia, Ireland and the UK with business growth strategies. He is an certified partner of Digital Marketer and LinkedSelling.
Since 2019, he has been leading marketing workshops for startup companies at the Zagreb Innovation Center (Zicer), where he has become one of their top-rated mentors.
Why choose Inicijativa?
More than 17 years of experience in education and more than 7 years of experience from the beginnings of digital marketing.
We focus on practical and functional marketing, helping people build and strengthen relationships with clients that will last for years.
Our team's instructors are part of the new generation of perspective start-ups at Zicera Start-up Academy.
We help companies master customer approach on a modest budget.
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