The 80/20 Rule: What To Put On Your Social Media

What to put on your social media? On your Facebook, Instagram or LinkedIn newsfeed. It's a common question, and a lot of schools get it wrong. So the easiest way to explain how you do that is to tell you about the 80/20 rule.

The 80/20 Rule
The 80/20 rule is this 80% of what you put online on your social media should be good content, and 20% should be promotional posts about your school.

You should provide interesting and valuable content that helps people understand and learn about your teaching subjects.

To do this effectively, you should create a student avatar.
An avatar is a detailed description of your ideal students
It will include their point points and frustrations
Once you know their pain points, you can create content that addresses this,
If you have a language school, create blog posts or videos about grammar, pronunciation, typical mistakes.
Help your potential students with their problem points. By speaking with your current students, it is easy to compile a list of the top issues they have.

Your goal is to create good a connection with your followers, help them with their problems. Your content can be anything blogs, Videos, infographics etc.
But don't put out promotion after promotion, people don't care about your offers, and they will not come back to your social media page if this is all you offer there.. They will get bored very quickly If all you are doing is promoting yourself.
People only care about how you can help them.

So if you help your potential students by giving value first, they will be more well disposed towards you. They will see your school in a more positive light and associate it with solving their problems.
So keep it very simple