Course overview

Do you often think about the point of building a mailing list and writing newsletters? You aren’t sure how to write emails to your customers? When is the best time to send emails? Email marketing confuses you? How can you organise email marketing, which software to use, how to get the most out of your list?

Do you know that email marketing is one of the best channels for sales and has the best investment return? What does that mean? To have a good email list, which includes engaged people who will read the content you send them and subsequently buy from you, is one of the most valuable things in marketing. How can you get that? Learn all about it in our practical workshop.
You will learn how to build an email list, what type of emails there are and how many campaigns to send, how to smartly organise your mailing list and how to segment users, rounding it all up in an automated process.
In the workshop, we will help you set up you email marketing through a lot of practical examples. You will learn the actual steps to take, which you can then easily implement in your business, and which will help you get more clients who will buy more.

Main objectives 

Of all the channels we use for marketing, a good mailing list is still at the top of cost-effective investment return.
Learn how to build a mailing list, which content to use and send, and how to get the most from your list. The focus of this workshop is on applicable steps you will learn to build your own mailing list.

Participants can expect to:

Daily Program

SUNDAY *
Arrival of participants
- Meeting participants
- City tour with a guide
- Welcome dinner
*Please note that arriving on Sunday is mandatory for all Erasmus+ participants.

MONDAY
- General course overview
- Introductory activities
- Our story – how we started
- What is email marketing?
- History of human relationships and their application on digital marketing
- Customer Value Journey –understanding the importance of user experience through CVJ
- 8 important steps for developing and successfully setting up your email marketing

TUESDAY
- Workshop - Who is your ideal customer?
-Making your avatar
- Start – How to gather email addresses?
- What is a Lead Magnet and how to set it up?

WEDNESDAY
- Software for email marketing
- How to organise lists
- How to segment users
- Email setting and design
- Types of email campaigns

THURSDAY
- Why send a regular newsletter
- How to introduce yourself to users
- Types of campaigns and their basic uses
- Testing emails

FRIDAY
- Designing emails and basic settings
- Drawing your email map
- Final discussion
- Certificates

Who is it for?
This course is for every individual who needs to set up an email campaign for their institution, whether they are coaches, school management, administration staff, marketing advisors, etc.

Language proficiency
This course is best for those who have at least a B1 level of English knowledge. All materials will be presented in English.

Methodology
The aim of this course is to actively include participants so that they have a unique learning experience. The methodology of the course is based on dynamic, innovative and creative methods of experiential learning.

It consists of:
Theory – If you don’t know your subject, it will be hard for you to learn to apply it in practice. Practical learning has been the trend lately, but it cannot go ahead without theory. We have to know the basics before we can point out the challenges we will be faced with in practice.

Practical work – Through several practical workshops and interactive tasks, you will get a personal experience of how to implement these ideas in your work, with concrete examples.
 
Mentoring – Every participant will get the chance to comment on their skills and how to apply what they have learnt directly in their organisation’s work. 

Find out more about Erasmus Plus, our organisation and trainers, fees and payment options.  |   view page   |