Empowering Women in Agrifood
English, Erasmus, Uncategorized

Empowering Women in Agrifood

Empowering Women in Agrifood

At Initiative – Centre for Education, we are proud to have been given the opportunity to participate as an educational support for Empowering Women in Agrifood (EWA) programme, organized by the EIT Food. EIT Food is supported by the European Institute of Innovation and Technology (EIT), a body of the European Union.


Empowering Women in Agrifood (EWA) programme is aimed at reinforcing female leadership and supporting women with business ideas or female-led startups in early stage of development operating in the agrifood sector. In 2022 edition 130 talented female entrepreneurs from 13 countries (Bulgaria, Croatia, Cyprus, Czech Republic, Greece, Hungary, Italy, Latvia, Lithuania, Malta, Portugal, Spain and Turkey) are going through a 6-month entrepreneurial programme tailored to develop business solutions for specific challenges in the agrifood business. The goal of this initiative is to provide comprehensive consulting of the participants' career, so that they can successfully set up a sustainable agrifood business. 


One of the supporting activities of the programme is a dedicated 3-months training with the focus on improving English communication skills in the international agrifood business area, especially for the purpose of creating a good business pitch. EWA participants will receive the necessary knowledge, confidence and support to fulfill and exceed their desires, which will lead them to successfully start and develop a sustainable business. The program is intended for women regardless of their age, family situation or work experience.


The ultimate goal of EWA programme is to overcome the existing gender gap in the agri-food sector with a special focus on RIS targeted countries promoting inclusivity and diversity among business founders and increasing the number of startups founded by women.


We have prepared two programs for female participants depending on their level of knowledge: Grow Your English and Speak English Confidently; and as motivation, please watch this VIDEO intended for all women

About EIT Food

EIT Food is the world’s largest and most dynamic food innovation community. We accelerate innovation to build a future-fit food system that produces healthy and sustainable food for all.

Supported by the European Institute of Innovation and Technology (EIT), a body of the European Union, we invest in projects, organisations and individuals that share our goals for a healthy and sustainable food system. We unlock innovation potential in businesses and universities, and create and scale agrifood startups to bring new technologies and products to market. We equip entrepreneurs and professionals with the skills needed to transform the food system and put consumers at the heart of our work, helping build trust by reconnecting them to the origins of their food.

We are one of nine innovation communities established by the European Institute of Innovation and Technology (EIT), an independent EU body set up in 2008 to drive innovation and entrepreneurship across Europe.

Find out more at www.eitfood.eu or follow us via social media: Twitter, Facebook, LinkedIn, YouTube and Instagram.

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Erasmus blogs, Uncategorized

Alternative Ways of Teaching and Storytelling in Education

Storytelling in Education

As part of the “Creativity for Innovation“ project, we visited the Storytelling Centre in Amsterdam together with our colleagues from the Europass Teacher Academy, who were also also partners in the project.

The aim of the project was to strengthen the organisations involved in adult education and alternative methods of teaching, storytelling and creative writing. The workshops were held by trainers from the Storytelling Centre in the Netherlands.

What is storytelling and how can this skill help us in teaching?

How to apply the ancient skill of storytelling as a means of teaching and progress was one of the questions our educators were posed during this workshop.

Telling stories is one of the oldest human characteristics. The Storytelling Centre says that applying this skill in education is the foundation of quality education. Sharing stories and creating stories together leads to stronger human connections, personal and professional growth, as well as successful learning and integration. We ourselves, as a team, witnessed growth and learning through applying storytelling techniques.

Our educator, Maria Grgić Skendrović, says:

“Thanks to the training I am able to delve deeper into our core materials and encourage our learners to give more complex ideas. One tool that I am going to incorporate is ‘the hero’s journey.’ With this tool, all educators can ask appropriate questions to encourage longer, more complex ideas in English.“

By applying various techniques, including the “Tree of Life“, we learnt how to do exercises in 5 phases, prompting storytelling on many levels:


2. Creativity

3. Awareness

4. Telling stories

5. Evaluation

Our educator, Domagoj Biondić, says:

„The one thing I consider to be of most value to me is a simple fact that everything that was taught and given to us throughout the workshop was put into action and experienced immediately which added extra value to it and became a part of us. My personal favourite being, and mentioned earlier, Tree of Life"

Alternative Ways of Teaching

New teaching trends are interesting to experience. The educators at the Storytelling Centre focus on just that – experience which then leads to connections, openness, creativity, and most importantly, learning and growth. Lifelong education is definitely trending, but the main question is – how can we encourage adults to learn again? Can we learn in a fun and relaxed way, or is learning essentially a strict form of transferring and absorbing knowledge. We all know that it isn't so, because the process of learning itself is stressful, especially for e.g. marginalised groups, refugees, asylum seekers. People who are exposed to existential crises have it harder when it comes to concentrating and learning. That is exactly why the Alternative Ways site was developed, as it helps educators find a “different“ way. Alternative methods of teaching aren't complicated. They actually seem quite simple, and we essentially just have to remind ourselves of them. It brings back learning in a fun, relaxed and creative way. It provides us with experiential learning and relaxes us by teaching us through games. And when something is as easy as a game, then it really isn't that hard. This situational learning offers great opportunities for connecting and broadening minds, and most importantly, integration into society.

Our educator, Ivana Pezo, says:

„l have definitely learned how to be a better teamplayer, as a lot of playful games were introduced to us at the very beginning to make us feel comfortable with one another and not afraid of making mistakes, which I consider to be integral for every learning proccess. I instantly saw that as something I can apply in my teaching, relaxing students by connecting them. „

The whole process of learning through storytelling and using alternative methods of teaching is something that looks so simple, natural and easily applicable. The most interesting challenge was definitely the “Lego Game“, where you can actually see how challenging communication is. The whole process of sending and receiving a message is ambiguous. This is why these kinds of courses are perfect for developing awareness and the skill of telling stories, i.e.: communication and sending messages, which in our case is knowledge. All these newly-learnt skills definitely help with connecting and integrating students through language, and we have more success with the learning process, a.k.a. learning with pleasure!

Željka Novaković

✔ This project was co-funded by the Erasmus+ programme.

Erasmus+ enriching lives, broadening minds.

🇪🇺@Agencija za mobilnost

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We are never too old to start learning

Learning new things keeps our brains sharp. Keeping curious, active and thirsty for knowledge are traits we should all cultivate, and this is most important for senior citizens. Not only does it keep our brains alert, but we can meet new people through education, make new social contacts, and improve our overall psychosocial and emotional health. Education opens the door to new friendships, and travel gives us a new outlook on life.

That is exactly what happened at our school in Zagreb between the 11th and 15th of March when we organised a partnership meeting and training session as part of the European Senior Exchange project.

The aim of the training workshop was to introduce senior citizens to the Callan Method and improve their English language knowledge.

Partner organisations CDU Ljubljana and LudskaUniverza Kranja also attended, as well as the project holder, HIHTAST.

A total of 15 people participated in the workshop.

The first day was reserved for introductions. Our organisation introduced the Callan Method, as well as the whole array of work our organisation is involved in.

After getting familiar with the Callan Method, the participants were tested to determine their level of English knowledge and subsequently divided into groups, so that they were ready to learn English for 5 days.

Working with senior citizens is a pleasure on so many levels. The elderly are aware of their abilities and have experience with lifelong learning, which they can easily apply to language learning. The Callan Method itself enables learning to be easier, faster and, most importantly, focused on speaking – allowing students to communicate in English as easily and quickly as possible.

On Day One, we had already divided the participants into two groups – an advanced group and an advanced beginners group. As is the case with the Callan Method, teachers from various English-speaking countries took turns teaching their lessons. Participants were able to get to know teachers from Canada, South Africa and the UK. The Belgian participants were amazed that they could speak Dutch with our South African teacher J

Besides the Callan Method course, participants had a chance to learn digital skills, and they created their own collage using the PicCollage.com and Snapseed apps.

To provide our participants with a cultural experience, we prepared a Callan Method course for them in the Croatian language, as well as a pop quiz about Croatian culture.

Our teacher, Tamara, prepared a digital 'scavengehunt' for them, which lead the participants on an exploration of Zagreb using the Actionbound app. To participate in the digital tour, participants had to learn how to use the app with a QR codescanner, as well as the app itself. On top of that, participants had the task of discovering the wonders of Zagreb within a set time, competing to see who could solve the puzzles first.

We concluded the day with a cultural dinner at Medvedgrad Pub, where everyone had the opportunity to try traditional specialties and local beer.

On the last two days, we held our 'Talk Like A Native' workshop, and continued with leaning English.

On our last day, we enjoyed some Belgian chocolate and coffee, and had the evaluation.

In conclusion, we provided the senior citizens with a lifelong learning experience we will all cherish and remember!

Thanks to everyone for a wonderful week of learning and socialising!

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Projects, Uncategorized

Soft skills and emotional intelligence for teachers and education staff

The training held on 31.10. - 6.11. 2021 in the lovely city of Bologna focused primarily on soft skills, that is, knowledge that we’d have difficulty acquiring through formal education, but which is key and prerequisite to successful work - especially when working with people.

The key words of the training were: cooperation and empathy, and through implementing those we covered the issues of assertive communication, teamwork and leadership, conflict management, emotional intelligence, nonverbal communication, and public speaking.

Through the subject of assertive communication, we covered different styles of communication, ranging from passive through aggressive to assertive where the emphasis was on how to successfully say no. We have clarified the issue of conflict by explaining types of conflicts, to the reasons why they occur and the use of conflicts as opportunities and styles of dealing with them.

Teamwork on the other hand was covered through various confidence building activities with the participants of the training and through the prism of good leadership - Goleman’s leadership styles and reflection on one’s own superiors. We connected the idea of nonverbal communication as a means of communication through which we receive 2/3 of all information and advice for successful decoding with public speaking - giving speeches and evaluating aspects of a successful speech; speech preparation, structuring, use of silence and audience, etc.

Each of these individual skills can be applied in multiple ways - from communicating with our students, where assertive communication, coping with conflict, and public speaking particularly stand out as important, not only when we teach but also when we communicate with one other.

I would particularly like to emphasize the importance of exercises that were based on teamwork and leadership – where we can act as leaders to our colleagues and students - who depend on our experiences and knowledge.

How to say no and a successful assertive attitude are skills that are of great importance not only to me personally, but also to our team where in addition to sharing various ideas with each other, we are in contact with students who sometimes don’t understand why something can’t go exactly the way they want it to. Exactly for these reasons – when someone else’s opinion is valued and respected but when we cannot please everyone, it is important to know how to set healthy boundaries and by using empathy and emotional intelligence to ensure both sides are satisfied with the outcome.

Public speaking is one of the key skills for all our teachers, unfortunately currently limited due to the epidemiological situation, but perhaps exactly why it was useful to freshen up my knowledge of how body language, voice, eye contact and gesturing help to establish a positive relationship and trust.

A unique opportunity to exchange ideas with people from all over Europe, including Estonia, the Czech Republic, England, Hungary, Turkey and Germany, going to Bologna was interesting not only in a professional way where I expanded my perception of the importance of emotional intelligence, empathy, teamwork and cooperation but also in a personal way because I got acquainted with the lively Italian culture and way of living that left its mark in my future thoughts on how to work and perform.

Natalija Benić

Project partners:
The Agency for Mobility and EU Programmes

ELA Teacher Trainings

The project is funded by the European Union. Erasmus+ : Enriching lives, opening minds.

Step Up – KA 1 Erasmus+ projekt

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The Top 10 Reasons Why You Should Come to Zagreb to Improve Your English

The Top 10 Reasons Why You Should Join Our Zagreb Erasmus+ Courses


Zagreb is a city that surprises every first-time visitor with its charm and beauty. It may not have the popular sights that Paris, Prague or Madrid are famous for, but don’t be put off - this is also what makes it so attractive. It’s a beautiful European capital that is perfect for relaxation. There are no big tourist crowds, so there are no long lines to queue in, no overpriced cafés and restaurants, and it’s one of the safest cities in Europe. A perfect destination for participating in Erasmus+ Courses in Croatia.


The 2020 Travel Awards voted Croatia the 3rd best country in the world. Zagreb has also won the Top Christmas Markets 3 years in a row, and it’s regularly voted European Top City Break Destination.

We, at Initiative Centre for Education, have 2 locations in Zagreb and Split. We are very proud of our tradition of training adults to improve their English. With over 17 years of experience and thousands of successful students, we are excited to invite you to come for Zagreb Erasmus+ Courses and immerse yourself in English while staying in our beautiful city for six days.

If you want to improve your English, Zagreb is a great city to do it in. Why, I hear you ask?

Here are ten reasons:

1. Croatians speak English very well! According to a recent study, Croatia is among the world’s best for English language proficiency.

2. Zagreb is a city full of cafes where locals love to sit around and talk, perfect for engaging conversations with your course mates and locals.

3. Croatians are still very curious about foreigners and will happily start up conversations.

4. With over 17 years of English teaching experience, you can be confident we know how to get the best results.

5. Native-speaking teachers - our teachers are from Ireland, the US, Australia and Canada.

6. Great outdoor food market – practice your English out and about at Dolac Market with locals.

7. Fantastic restaurants – the restaurant scene has exploded over the last 5-10 years. If you are a foodie, you will not be disappointed.

8. It’s a city full of parks for you to relax in. They are great for hanging out with your Zagreb Erasmus+ Course colleagues and practising your English during sunny mornings or lazy afternoons.

Video credits:Zagreb Tourist Board ZAGREBTOURIST

9. Zagreb is only 90 mins from the world-famous Adriatic coast, which gives you even more of an opportunity to practise your English.

10. And finally, our Zagreb Erasmus+ Courses program is carefully designed to make sure you will get the best opportunity to practise what you have learned during the course.

At Initiative Centre for Education, we offer a unique approach to learning English in a beautiful city to facilitate your studies. After six days of Zagreb Erasmus+ courses, you will be much more confident in speaking English as we will have taught you utilising the direct method approach, completely immersing you into the language with native speakers and the local population. 

🎄 Learn English while visiting Europe's best Christmas market

Teacher's Training available in November

CONFIRMED DATES 28.11.-3.12.2021.

Contact us!

Ask us whatever you are interested in.

Join us!

Let's talk.

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The 80/20 Rule: What To Put On Your Social Media

What to put on your social media? On your Facebook, Instagram or LinkedIn newsfeed. It's a common question, and a lot of schools get it wrong. So the easiest way to explain how you do that is to tell you about the 80/20 rule.

The 80/20 Rule
The 80/20 rule is this 80% of what you put online on your social media should be good content, and 20% should be promotional posts about your school.

You should provide interesting and valuable content that helps people understand and learn about your teaching subjects.

To do this effectively, you should create a student avatar.
An avatar is a detailed description of your ideal students
It will include their point points and frustrations
Once you know their pain points, you can create content that addresses this,
If you have a language school, create blog posts or videos about grammar, pronunciation, typical mistakes.
Help your potential students with their problem points. By speaking with your current students, it is easy to compile a list of the top issues they have.

Your goal is to create good a connection with your followers, help them with their problems. Your content can be anything blogs, Videos, infographics etc.
But don't put out promotion after promotion, people don't care about your offers, and they will not come back to your social media page if this is all you offer there.. They will get bored very quickly If all you are doing is promoting yourself.
People only care about how you can help them.

So if you help your potential students by giving value first, they will be more well disposed towards you. They will see your school in a more positive light and associate it with solving their problems.
So keep it very simple

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Get more reviews

How To Ask Your Students To Leave a Google Review?

Insert Video

This is a quick video, so you can learn where to find your Google and Facebook review links. You will need to include one of these links in the email you send out to your students. Always try to build up your Google reviews first as there are more benefits with higher Google reviews than any other platform. Check you our last video on the benefits of Google reviews for your school.

More reviews on Google will 

  • Improve your SEO and your online visibility
  • Build brand awareness
  • Understand your students better (their feedback)
  • Generate more traffic to your site
  • Boost sales

If you don't have a website, then focus on Facebook reviews.

Emailing your Students for Reviews

Don't be shy when asking your students for reviews, most students are more than happy to leave a review. Recent studies have shown that if asked: "71% of consumers would be happy to leave a business a review".

Reviews are the key to attracting more students and growing your school so make it a big part of your marketing. 

How to ask your students for a review.

The easiest was is to email your students and ask them. Don' overthink it, a simple email will be enough

Subject: Quick question

Dear John,

I hope you are enjoying your course to date. Do you have any feedback for us

I want to ask you if you won't mind leaving our school a quick review on Google? 

It would only take a minute, please click here and you will be taken there directly

Please of you have time, can you mention the quality of the teachers, how you liked our method etc

If you have any questions, please contact me


Timing is everything

The key to getting more Google reviews is timing! If you get the timing right, you can increase the number of reviews you receive by up to 8 times!

The best time to ask a student to leave you  a review is when they are the most excited and engaged. This is usually a week or two into the course. You will have to play about with this to find the optimum time. New Students are more likely leave reviews that older ones because they are feeling the most grateful for your service. Asking at the optimum time can get 40% of your students to leave a review as opposed to approx. 10% of old students.

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Digital Marketing, Uncategorized

How To Make The Most Of Your Google and Facebook Reviews!

What to do with your reviews?

Now that you have started generating more reviews, what yo do with them? Show them off as much as you can. 

We use a software call http://reviewsonmywebsite.com/. It costs $5 a month and it will allow you to display you reviews on your website with some great display widgets and badges. 

You can display your reviews like this:

Or badges like this

Where to put your reviews -

  • Add Reviews to Your Social Media Ads - Research shows that 88% of consumers believe ads are more trustworthy when they include online reviews. In addition, reviews-based ads get 4x higher click-through rates and a 50% drop in CPC than ads without reviews.
  • Put them all over your website: Put these reviews on homepage, your contact page, Blog page and on your description of your courses pages.
  • Include them in your emails: Put them in your newsletter, and on the footer of all your other emails.

Reviews are super important and will only become a bigger part of your schools sales process. Start collecting them now or your will fall behind your competitors. 

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Attract More Students With Google Reviews

How to Attract More Students With Google Reviews Reviews

Google reviews and why your school needs them.

Amazon has trained all of us to check online reviews. Every time we buy something online, we check the reviews.

Hotels, when you book a hotel, you check the reviews.

Restaurants, you know, we check Trip advisor.

So why would your school be any different?

If you went to look for a hotel and came across a hotel with only two stars on Google reviews, you probably wouldn't book that hotel. With reviews for your school, it works in the same way! You really need lots of good reviews for your school.

So Let's take a look at why reviews are crucial to attracting new students.

Are you aware that 97% of customers read online reviews? almost half of them said they'll only trust a business with four stars and above.

With a single negative review, immediately, you can drop your sales from five to eight per cent. 94% of people said they avoided a business because of bad reviews, so they're essential.

So what are the benefits of having good reviews?

  • They increase social proof: 97% per cent of people said they check reviews before they even interact with a business.
  • They increase visibility, and reviews give you a better SEO.
    If you want to be on the top school in the Google Map Pack, you need reviews.
    If I Google language school near where I live in Google Maps, it will show me a list of all the schools nearby. The schools with the highest reviews are pushed to the top of this map pack. So if you want to be in the top three, you need good reviews, or otherwise, you're on page two, et cetera. They give you better SEO. Google rewards businesses with better reviews. It forms almost 20% of your SEO score.
  • They generate more trust for your school. So who would you trust more? A school that has between 0 reviews or five reviews? or a school with 100 plus reviews?
  • There are increasingly becoming a significant part of the final sales decision: So imagine a student  wants to go to school, but they don't know anybody who went there and that school had terrible reviews, They're probably not going to go there! But, If the same school had high reviews, it's an easier choice to make. People don't trust advertising anymore; we are becoming more skeptical of what we see and read. But reviews are basically what your students are saying about your school!
  • They're an excellent source of feedback from your students. You want to know what students are saying. Are they happy? Are they are unhappy? If they're unhappy, you need to do something about that. It's pointless sticking your head in the sand and pleading ignorance.

  • They are the actual proof of the quality of your school, and they have a clear impact on sales. More reviews have proven higher sales; Google has stated that a business with no reviews could double its sales with just five positive reviews.
    The image on the left is from a Google My Business account encouraging the the owner to go out and start getting  more reviews as it will attract more business

So how do you get more reviews?

You ask!
But keep the following in mind when you're asking for reviews.

  1. So firstly, have believable reviews.
    If you don't have reviews at the moment, you might be tempted to ask your friends to leave you some reviews! Please don't!
    Be careful! Because fake reviews sound inauthentic.
    It's better to get genuine reviews. They sound better. And like I said, they're more authentic.
  2. Ask often. Don't ask your students once, then leave it at that. You're going to have to ask your students again and again. Learn the best was to ask for reviews here
    So it'll be good if you put it on your emails when you are communicating with students, get your teachers to ask students to regularly leave reviews. You need to ask repeatedly
  3. Make it as easy as possible for your students to leave reviews for your school. If you send them an email asking for a review, include a link to your Google My Business page so they can leave your reviews very quickly.
    Please don't make your students work to give you reviews. 
  4. Give your students at least two platforms to leave your reviews. So Google is the most important, but Facebook is excellent as well.
  5. Respond to all the reviews that people leave you! The good, the bad and the indifference. Always respond to them. If you don't leave a response, the people who are reading these reviews will think you don't care about the feedback or unsatisfied students.
  6. One very important thing to keep in mind!
    Timing is crucial, so never ask your students for a review a couple of weeks after they've completed the course.
    Always ask them, you know, when they're most excited and when they're most engaged. So this is probably maybe a week into the course, and students are excited. So this is the best time to ask for reviews, and it will increase the response by up to eight times.

What to do with your reviews?

Show them out, put them on your website, put them in all your marketing materials. If you have good reviews, show them off, they will attract more students. 

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simle SEO

Simple SEO For Blogs And Posts

Did you know that almost eighty percent of people looking for products or services will research the Web before making a purchase and of these seventy-five percent will not look past the first page of Google when making a decision about paying for that service or product?


This is why it’s very important to have your website or blog on the first page of a Google search if you want to sell your product or service. In this post I will show you how to plan an article using search engine optimization or SEO to help you get your article on the first page of Google search which accounts for ninety percent of all web searches


First of all, it’s important to know what Google wants when it decides which site will go on its first page. Google wants its users to find the best possible result for their search queries, which means that when a user types in a search term, Google will do its best to give that user the most relevant and high-quality result it can find.


So when writing an article, it’s important to think about what particular need the user has, i.e.you must know the question before you provide the answer. This will help you structure an article that answers a particular user's needs instead of just writing an article for the sake of it.


One of the most important things to consider when writing an article is search intent, which means that when planning an article you must be clear about what information the user is looking for and structure your article in a way that gives the user exactly what they want. In this way, Google will see your article as a specific solution to a specific question and rank your article higher than less specific articles.


So how do we do this, the answer is keyword research. What are keywords? Keywords are simply words or terms that users type into Google search when looking for specific or general information about something. General terms or head keywords are search terms of three or fewer words that users type into Google when making general searches. These terms have very high volumes, i.e. many people search for them every month.


Because of this, these keywords are highly competitive and difficult to rank with as thousands of other websites will be trying to rank for them, also it’s difficult to find search intent because these terms are too general to see specific search intent. An example would be a user typing a term like “computer software.“ It would be difficult to find this user’s intent as he could be looking to buy software or to write his own software or he could be looking to sell software, until this user types in a more specific term, we have no idea what he is looking for.


This brings us to our next keyword term which is ”long-tail keywords” which are keyword terms of three or more words. These terms are much more specific and have a clearer search intent even though they have a much lower search volume. This also means that these keywords are much easier to rank for and more importantly they answer a specific user need, for example ”how to use Microsoft Excel.“ The person typing this keyword would be much more likely to read your article or buy your course if you provide an answer to this particular need.

So when planning an article, it’s important to be aware of both the general subject and specific need of the user and use head keywords and long-tail keywords within the text of our article. In this way, Google will find it much easier to rank our article. It’s important to remember to use these keywords naturally within the text and not just repeat them as often as possible as this is called keyword stuffing and will not be liked by Google. A good strategy would be to use the long-tail keyword in the title of our article as this answers the specific need of the user and use the head keyword within the text of the article as this shows Google the general subject the article falls within.


When looking for keywords and keyword ideas, we can use the Google search bar which will give us a number of similar keywords and also at the bottom of the search page we have related search terms which give us even more related terms. For a more detailed and targeted keyword search, we can use Google Keyword Planner or Neil Patel's Ubersuggest both of which are free to use. As I said earlier, we should try not to repeat the same keyword within the text, but rather use similar words of the same meaning which will make your article sound less repetitive and more interesting to read.


There are three things that Google considers when ranking an article, the first of which is relevance, this means that your article must be relevant to the specific keywords that you use and therefore relevant to the user’s keyword search.                                                  

The second element that Google considers is authority, this means that the more helpful and informative your article is, the higher Google will rank it.

The third thing that Google considers is volume, this is how many times a particular keyword is searched for in a month in Google. It is important to know when choosing keywords to use within our text as it's no good ranking for keywords that nobody is searching for, also the more times that your article is read and shared, the higher that Google will rank it.


In this first part of this blog series, I have summarised some of the concepts that should be considered when planning to write a blog or article and which will help you to rank higher in Google search. I hope this has been helpful and in the next part of this series I will be speaking about technical SEO which will further help you achieve higher rankings in Google search.


On Page S.E.O. Six Important Factors


1 Title Tag

This exists at the top of your article and lets users know what your article is about, it is also the clickable link on Google search that will lead people to your article and should contain your most important keyword or keywords. It's important that these keywords are relevant to the article as irrelevant keywords in the title tag can cause poor ranking in Google search. Also, it's important to avoid duplicate keywords in title tags as this can also negatively affect rankings.

 2 Meta Description

This is located directly below the title tag and provides a description of what the article is about, so it's important to put relevant keywords in this description as users will often click on an article by what they see here. It's also worth knowing that Google only allows 150 characters in this description so keep your description within this limit as Google truncates the description after this. Therefore, when writing a meta description it's important to keep it short and relevant to the article it describes.

3 Header Tags H1- H6

These are HTML elements and are used to identify headings and subheadings and also used to separate these headings on a webpage and help with readability and page organization. These help Google crawl a page and are good for SEO because they help improve user experience.

4 Main Body Text

As stated above, it’s important to consider the solution you are providing and the question you are answering before writing the main text of your article and then make a list of relevant keywords and their synonyms which you can incorporate naturally into your text while keeping in mind the solution you are providing to the user query, the more relevant and helpful your answer is, the more Google will like it.

5 Image Optimisation

Images are important in an article as they help improve reader experience and they also improve the user experience of visually impaired people when descriptive alt tags are used which accurately describe the image being used. Google also likes properly described alt tags which can contain keywords which are relevant to the image being described and this helps SEO in the article. When adding images to a page, it's important to use image formats which can load quickly and do not slow page speed which is an important SEO factor so make sure that your image file sizes are properly reduced so page loading speed is not compromised.

Using Yoast Plugin

All of the elements that are described in this article can be edited within this excellent free plugin which is designed with SEO for WordPress in mind and also works to improve many other SEO elements such as site maps, robots.txt files, breadcrumbs and so on. You can learn more by following this link Yoast for beginners.


I hope this article has been helpful and will help you rank better in Google.

Sean Honan

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