Do you find yourself wondering how to make the most of your limited marketing budget? Are you unsure about which online platforms will really help your NGO stand out? Does the thought of creating a marketing plan that actually brings in donations and support seem overwhelming? If these questions sound familiar, you're not alone. Many small NGOs face these exact challenges, trying to navigate the complex world of digital marketing with limited resources and expertise.

We totally understand the challenges you face. Every euro and every minute counts, and you want to make sure you're using them in the best way possible. That's why we've designed this course – to take the mystery out of marketing and give you straightforward, effective tools and strategies that work, even on a shoestring budget. We're here to help you make your marketing work smarter, not harder, so you can focus on what you do best – making a difference.

If you are confused about marketing in any way, this course will give you the clarity you need to create consistantly successful marketing campaigns

Tailored Learning Experience: Our curriculum isn't one-size-fits-all; it's designed with schools and organizations in mind. Each module targets the specific challenges and opportunities within the nonprofit sector, ensuring relevance and practical application.

Immediate Impact: We prioritize actionable strategies. From day one, you'll learn techniques that can be immediately implemented to see tangible improvements in your online outreach and engagement.

Real-World Applications: Through case studies and success stories, you'll see firsthand how similar organizations have successfully applied our teachings, providing you with proven strategies to replicate their success.

Interactive and Supportive Environment: Our course is built on the principles of interactivity and support. You won't just passively receive information; you'll actively engage with it, with expert guidance every step of the way.

Resource Optimization: Discover how to make a big impact with limited resources. We focus on cost-effective techniques that maximize your digital marketing ROI, ensuring that you get the most out of every dollar spent.

Cutting-Edge Tools: Stay ahead of the curve by learning to use the latest AI tools for content creation and data analysis, which can streamline your workflows and enhance decision-making.

Long-Term Benefits: The skills you acquire will serve your organization long after the course ends, providing a foundation for sustained growth and continuous improvement in your marketing efforts.

By the end of our course, you'll not only understand digital marketing; you'll be able to think like a digital marketer, strategize like a leader, and execute campaigns with confidence.

Available dates:
Location:

ZAGREB, Croatia 

2.12.-6.12.2024..apply here
9.12.-14.12.2024.apply here
3.2.-8.2.2025.apply here
17.3-22.3.2025.apply here

7.-11.7. 2025.apply here

22.-28.9 2025.apply here

Main objectives 

Transform your approach to digital engagement with our Erasmus+ KA1 Master Digital Marketing Course, specifically crafted for educational institutions and nonprofits. Marketing might seem daunting, but our 5-day immersive course demystifies it, providing you with a clear, actionable plan to captivate your audience. As the week progresses, you'll develop a customized marketing strategy that resonates with your community. Plus, explore revolutionary AI tools that enhance efficiency and creativity, ensuring you punch above your weight, even with limited resources. Embrace this journey where insight becomes action, and your digital marketing becomes a beacon for your cause.

Participants can expect to:

Daily Program

SUNDAY
Arrival of participants
- Orientation with the city and venue
- Guided tour of the city
- Welcome dinner
*Please note that arriving on Sunday is mandatory for all Erasmus+ participants.

MONDAY
- General course overview
- Introductory activities
- Our story - how we got started
- What is Digital Marketing? - how to easily transform to modern and digital organisations
- History of human relationships and applying it to Digital Marketing

TUESDAY
- Who is your ideal customer?

- Workshop - define your Customer Avatar/customer profiles

- Where and how to find your customer?

- Workshop - Human psychology: Why do people buy? 

WEDNESDAY
- Getting to know your customer

- How does your customer feel before and after buying your product?

- Workshop - Before and After Grid

- The rule of “Give value up front” to your customers 

THURSDAY
- Customer Value Journey

- understanding the importance of customer experience

- 8 essential steps to develop and successfully build customer relations

 - Software & AI tools to help to do the hard work for you

FRIDAY
- Time to brainstorm ideas for future development
- Evaluation of your Digital Marketing Road Map
- Course roundup and final remarks
- Certification ceremony

Who is it for?
This Erasmus Plus training course is designed for any member of an educational organisation, be it trainers, school management, administration management staff, marketing advisors, etc.

Language proficiency
This Erasmus Plus training course is best suited for those with at least a B1 certificate. All of the exercises and materials will be presented in English. If there is a group of more than 5 participants it is possible to attend the course in Croatian.

Methodology
With the aim to involve active participation and achieve the best learning experience, the course methodology is based upon dynamic, innovative and creative methods of experiential learning.

It consists of:
Theoretical work - If you do not know what you are talking about, you will not be able to apply it. Nowadays, more and more emphasis is put on practical learning, yet theory is a necessity. You have to know the background of a subject to be able to pinpoint its challenges.

Practical work - Through practical workshops and interactive tasks you will gain personal experience that will help you understand and implement ideas in your own work.

Coaching - Each participant in the course will get the opportunity to receive direct feedback from our coaches. These individual consultations will result in being able to better position your skills in your respected organisation.

Find out more about Erasmus Plus, our organisation and trainers, fees and payment options.  |   view page   |