the best way to attract students

10 Reasons Why Blogging Is The Best Way To Attract Students

To Blog Or Not To Blog

For those who want to start doing some digital marketing for their school, the first thing on your to-do list is to create a blog. Blogging is probably the most crucial first step to generating more student bookings.

As a school owner, you probably think I don't have the time to write blogs, with all the other activities that need doing. Don't worry! You can delegate this task to one of your teachers.

For this reason, I wanted to go over the benefits of having a blog on your school website and how it will get you more students.

10 reasons to have a blog

  • It shows students that you care. When a potential student reads your blog, it allows you to show them that you care about educating them. You are giving them interesting content to read for free, putting you in a good light.
  • It improves your SEO (search engine optimization) and traffic to your site. If you want to rank high on Google's search engine, you have two choices. You can pay for it with google or Facebook ads, or you can do it organically by writing blogs. The more blogs you have, the more likely people will find you faster. So if you write a blog on a specific aspect of grammar, let's say the present perfect, and someone in your country google searches this, they will find your page and info about your school and courses.

  • It is vital for social media efforts. While it's OK to share funny or educational images on Facebook, you want to start sending people to your site. When you share good quality blogs on social media, you will be sending more people to your site. Sometimes this isn't easy without having good, informative content. The benefits of sending people to your sites are many.
  • You can promote your courses with in your blog so students can learn more about your school and your offers by exploring your website.
  • It's the cheapest way to find students online. If you decide to promote your courses on Facebook, a blog is a best and most affordable way to find your audience. If someone clicks on your blog, you know they could be a potential student. With Facebook and Google, you can pixel your website; this is a little piece of code that will allow you to just show future promotions just to the people who clicked on your blog, so you are not wasting money offering your advertisements to people who are not interested.
  • It will make your school stand out in a crowded industry. The people who read your blog will associate you and your school with valuable information and solving their problem. This will create trust between you and potential students.
  • It gives you a platform to make offers to potential students. With more blogs comes more traffic to your site. More traffic means more potential to sign up students.  
  • It's the equivalent of your own company newspaper; a lot of good content and some advertising. A blog is the same. All your blogs should contain an offer for free testing and a trial class, etc. Your blog is the medium for you to attract students.
  • It gives potential students a reason to keep coming back to your site. It will create fans of your brand.
  • Blogs will position your school as a  trusted source of information online compared to schools who  just post about their courses and talk about how good they are, etc.

I hope you can see how powerful blogging can be for your school and you start on now!

Do You Want MORE Full Classes in 2021/2022? 

Learn A Simple Yet Powerful Marketing Framework That

Will Get Your School Up to  50% More Bookings

marketing for schools

The next workshop starts on the 13th of September at 2pm CET

Contact us!

Ask us whatever you are interested in.

Join us!

Let's talk.

​Read More

6 ways to improve your website to get more students

SIx ways to improve your website to get more students

Too much to do!

Organisations are under so much pressure these days to update their online marketing presence. The problem is that there is so much to focus on. Where to begin? Social media, paid ads, email marketing, blogging, etc. For many organisations, this can be overwhelming as they don't have the time or the resources to commit to doing it correctly. We are all aware of how important marketing has become for our work these days. However, most people neglect the most critical aspect of their marketing, and that is their website.

I have been looking at many organisations' websites over the years, and I am amazed that most of them are entirely outdated and do more damage than good. The purpose of your homepage is to set you apart from your competitors, to tell people who you are and why they should choose to work with you. It is your online digital business card. 

A poorly designed homepage will get you ignored, while a good one will do its job and get you more sales.

In this article, we will go through the critical elements of what makes a great homepage, and hopefully, by the end of it, you'll be able to get some ideas and apply them to your organisation's website.

What Makes A Great Website?

Essentially, it should be simple, uncluttered, and straightforward. Your homepage should not look like a lousy catalogue crammed full of offers and the latest news. It is the first impression, and you know how important that is. If you can't showcase that your organisation is different, your potential customer will only focus on your prices, and there will always be cheaper offers out there.

There are six fundamentals that every great homepage should contain.

It Has A Great Compelling Headline That Talks Directly To The Customer

Your headline should be something that will set you apart from other organisations.

In short, a great headline front and centre of your homepage is an essential element you need when designing your page. This headline should not be an offer! It should tell the customer two things: 

1. Who it is for?

2. What problem it solves?

If you can't describe what problem your organisation solves to your visitors in one sentence and it doesn't connect with their issues, you should rethink it. Your headline is your introduction! Don't jump into a sale before you introduce yourself!

It Has Trust & Authority.

Does your site show authority?

Where possible, it's always good to include reputable companies that you have worked with in the past to confirm authority and high value in your new customer's eyes. If you have worked with companies, put their logos here.

The more you can include on your homepage, the more effective it will be to establish yourself as an authority.

Include a Selection of Your Latest Blog Posts (if you have some)

Your homepage on its own generally doesn't change, which in the eyes of Google search engines may be bad for SEO. Including some of your latest blog posts will keep your page fresh and encourage the search engine bots to keep returning to your homepage and crawling your site for new information. This will significantly improve your rankings and attract new visitors.

Do You Want MORE Full Classes in 2021/2022? 

Learn A Simple Yet Powerful Marketing Framework That

Will Get Your School Up to  50% More Bookings

marketing for schools

The next workshop starts on the 13th of September at 2pm CET

Testimonials and Reviews

As with trust and authority, including testimonials from your existing customers will significantly improve social proof. This will add credibility to your organisation, removing any doubts and objections from your prospective customer and encouraging them to take action.

A Simple & Effective Design

The problem: the busier the page looks, the more overwhelming it will be for your visitors and the less likely it will be for them to take the desired action. If your homepage has too many separate elements, i.e. services offered or special offers, it will look very cluttered, and the primary message you want to convey will be lost.

In short, keep things simple; use two primary colours, a simple layout with a clear, large typography set that is easily read and consumed by your visitors.

Calls-To-Action (CTA)

Are your visitors clear on the action they need to take to move forward?

Again, this may seem like common sense, but it's surprisingly overlooked in favour of design and site layout.

In short, including a clear call-to-action on your page is essential, and not only for walking your visitors down a clear path. So what is your call to action? 

To call you? 

To take a trial? 

To download an eBook? 

Decide on the best next step for your organisation.

The best CTA for most businesses is the one that gets the customer on a call, so get them to book a call and set up a scheduler like Calendly (, so they can pick a convenient time to talk with you.


Try to include as many of these on your homepage as you can. If you don't have all of the elements, don't worry. Try to include them over time.

The main things that you should take away from this article are that your homepage should:

  • Use simple, straightforward language free of industry jargon or terminology
  • State clearly who is your customer and what problem you solve.
  • Set you apart from other organisations by telling visitors how you are different.
  • Have clear calls to action, telling customers what they should do next.
  • Build trust by showcasing your testimonials/reviews. 
  • Highlight your authority by showing which companies/organisations you have worked with in the past.

Check out our Erasmus+ courses

Contact us!

Ask us whatever you are interested in.

Join us!

Let's talk.

​Read More
get more bookings from your website

How to get more bookings from your website

Why aren't you get more bookings from your website?

Did you know that up to 70% of website visitors that come to your website won't ever return if they don't find the info they need? Just think about that for a second! 70% of potential students are lost because your website isn’t set up correctly. 

Just because your visitors are not ready to buy from you now, it is essential to capture their contact details to follow up with them. You will build a relationship, and your school can stay "top of mind". When they are ready to move forward, you will be their school of choice.

It is widespread for schools to waste a lot of their marketing budget because they have not optimised their website to do exactly this. We call this lead capture.

What is lead capture?

Any potential student visiting your website is a "lead". If you don't have the essential elements in place on your site to capture their contact details, then you're wasting a lot of money. Try to think about it from a student's perspective. When a student is looking for a school, the initial search phase is all about research. They most likely have not come to your site with the clear intention to purchase from you yet. 

The typical buying cycle goes like this:

1. The student realises they need to improve their chosen language

2. The student starts to check for schools online and compare them (courses, prices)

3. The students ask friends for a recommendation

So assuming most of your visitors are just evaluating your school when they visit. We need to make them think about your school more seriously. The best way to do this is to become very familiar with your school. The key to this is to get their names and emails.

There are many ways to capture potential students' contact details, and we will talk more about this later, but first, let's talk about why you should. (You need to make sure your contact form is GDPR compliant)

Do You Want MORE Full Classes in 2021/2022? 

Learn A Simple Yet Powerful Marketing Framework That

Will Get Your School Up to  50% More Bookings

marketing for schools

The next workshop starts on the 13th of September at 2pm CET

The importance of email for your school

  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)
  • You can send people back to your website again to see offers 
  • Email is personal; you can reach out to these potential students in a more personal way
  • You can add these contacts to your email list and follow up on your latest news and offers
  • You can build a very targeted audience on Facebook using these email addresses
  • You own your email list; Social media platforms will change their policies, but if you have your own email list, it will always be yours

There are many more reasons to collect potential customers' email addresses, but these are the main ones.

Lead capture and how to collect email addresses

The easiest ways to collect email addresses

  • Adding a contact form to your website pages - you should have a contact form at the bottom of every page. Try to entice students to sign up with an offer. You can offer a discount on upcoming courses, news etc. 
  • Pop-ups and overlays - most people hate these, but if you are making a great offer, they are effective, and they will get you a lot more sign ups & email addresses. Read this article for more information.
  • Lead magnets - a lead magnet is a marketing term for a free item or service that you offer for gathering contact details. For example, lead magnets can be free trials, free testing's. eBooks about certain aspects of grammar are great ways to collect contact details.
  • Scheduling software, like Calendly, allows a student to book a time online to talk with you; they also collect contact information. Use this to enable students to book testing's or trial lessons.

Don't underestimate the value of collecting your potential customer's emails. Lead capture is an essential part of your marketing. Without it, you will not be able to follow up with potential new students. It gives you the advantage to be proactive, reach out to them and shape the conversation.

Check out our Erasmus+ courses

Contact us!

Ask us whatever you are interested in.

Join us!

Let's talk.

​Read More

The Top 10 Reasons Why You Should Come to Zagreb to Improve Your English

The Top 10 Reasons Why You Should Join Our Zagreb Erasmus+ Courses


Zagreb is a city that surprises every first-time visitor with its charm and beauty. It may not have the popular sights that Paris, Prague or Madrid are famous for, but don’t be put off - this is also what makes it so attractive. It’s a beautiful European capital that is perfect for relaxation. There are no big tourist crowds, so there are no long lines to queue in, no overpriced cafés and restaurants, and it’s one of the safest cities in Europe. A perfect destination for participating in Erasmus+ Courses in Croatia.


The 2020 Travel Awards voted Croatia the 3rd best country in the world. Zagreb has also won the Top Christmas Markets 3 years in a row, and it’s regularly voted European Top City Break Destination.

We, at Initiative Centre for Education, have 2 locations in Zagreb and Split. We are very proud of our tradition of training adults to improve their English. With over 17 years of experience and thousands of successful students, we are excited to invite you to come for Zagreb Erasmus+ Courses and immerse yourself in English while staying in our beautiful city for six days.

If you want to improve your English, Zagreb is a great city to do it in. Why, I hear you ask?

Here are ten reasons:

1. Croatians speak English very well! According to a recent study, Croatia is among the world’s best for English language proficiency.

2. Zagreb is a city full of cafes where locals love to sit around and talk, perfect for engaging conversations with your course mates and locals.

3. Croatians are still very curious about foreigners and will happily start up conversations.

4. With over 17 years of English teaching experience, you can be confident we know how to get the best results.

5. Native-speaking teachers - our teachers are from Ireland, the US, Australia and Canada.

6. Great outdoor food market – practice your English out and about at Dolac Market with locals.

7. Fantastic restaurants – the restaurant scene has exploded over the last 5-10 years. If you are a foodie, you will not be disappointed.

8. It’s a city full of parks for you to relax in. They are great for hanging out with your Zagreb Erasmus+ Course colleagues and practising your English during sunny mornings or lazy afternoons.

Video credits:Čitanje za budućnost

9. Zagreb is only 90 mins from the world-famous Adriatic coast, which gives you even more of an opportunity to practise your English.

10. And finally, our Zagreb Erasmus+ Courses program is carefully designed to make sure you will get the best opportunity to practise what you have learned during the course.

At Initiative Centre for Education, we offer a unique approach to learning English in a beautiful city to facilitate your studies. After six days of Zagreb Erasmus+ courses, you will be much more confident in speaking English as we will have taught you utilising the direct method approach, completely immersing you into the language with native speakers and the local population. 

Contact us!

Ask us whatever you are interested in.

Join us!

Let's talk.

​Read More
Online reviews

Why Online Reviews Are Crucial For Your Language School Now More Than Ever

Have you ever wondered why students choose one language school over another?

In the past, pre-Covid, the deciding factors for choosing a language school were a combination of the price of the course and the school’s location. 

In the last 12 months, with schools moving online, the main deciding factor for choosing a language school now is online reviews. If you don’t have that many reviews, then you need to start collecting them now. 

Let’s go over why online reviews are crucial for your school now more than ever.

The Facts


Did you know that up to 90% of your students will check your reviews before they ever interact with your school? The latest studies have shown that people value reviews so much that they account for 67% of their buying decision!! So you see, getting reviews for your school is extremely important and will only increase in the future.

So here are the main benefits of having great reviews:

  • They improve your SEO (search engine optimisation). This means the more good reviews you have, the easier it will be to be found online. Google wants to connect customers with businesses that have great reviews. 
  • They establish trust. This is the point of reviews. 84% of people trust online reviews as much as they do a personal friend. The higher your review score, the more trust you will generate. 
  • They generate more business: Great reviews = more stars = more clicks to your website = more business.
  • Reviews are a great source of feedback, good and bad. Use the positive feedback as inspiration for describing your business. Student feedback can be used in your promotions very effectively. These opinions can help you to describe your courses better, etc. The bad feedback is valid and needs to be addressed. We live in an online world where we need to be completely transparent.

I know when I want to go to a new restaurant or stay at a hotel, join a new gym or go to a new hairdresser, I always read the reviews. They are usually what tips me over to actually choosing any particular one.

How do I get them?

It's simple! Just ask your customers to write a short online review about your school and let them know how important it is to your business.

What to keep in mind:

  • Have believable customer testimonials. They have to be believable, sound authentic and be from real customers. 
  • Ask often, don't just ask once and leave it at that! This needs to become a common practice, every couple of weeks. Motivate your teachers to help.
  • Give your students at least 2 different platforms to leave reviews. Google and Facebook are enough.
  • Respond to your reviews, good and bad. Google want to see that you react to your feedback. Never ignore any review. If they are positive then say 'thank you' and tell them you appreciate the feedback. The same goes for negative reviews: respond, be courteous and polite, acknowledge the complaint and respond in a mature manner. Never get into an argument, however tempting or provoking it may be.
  • Timing is crucial! Let your customer get value from your school first before you ask; this will increase your reviews dramatically. Likewise, don't wait too long either! If they forget the value they received, then they most likely won't leave a review.
  • If, by any chance, you have had a local celebrity coming to your school, be sure to use their photo and review as an endorsement. Put it up on your website.

Try to put yourself in your students' shoes. Reviews from your present and past students provide proof for them to see. One particular review might be all it takes to push someone from just thinking about using your school to actually becoming a paying student.

What to do next

Send an email to your students asking them to leave an online review on your Facebook page or on Google. It takes them just a few minutes and, if they really do like your company, they'll have no problem sharing their experience with others. 

You could do this in the following way:

Send out a survey to your customers, asking them to rate different aspects of your service. You can use this information to improve or tweak things to make your students happier. 

At the end of the survey, you could say, "If you are happy with our service, leave us a review on Facebook!", with a link for them to click. It's easy for them to do, and because they've just been thinking about your business while answering those questions, they're more likely to leave a review right there and then.

The purpose of these quotes is to drive people to your business. Pick and choose the best ones you get and put them on your website as promotion material for everyone to see.

If you need help with your school's marketing, check out our Digital Marketing course for Schools and Educational Organisations here

Do You Want MORE Full Classes in 2021/2022? 

Learn A Simple Yet Powerful Marketing Framework That

Will Get Your School Up to  50% More Bookings

marketing for schools

The next workshop starts on the 13th of September at 2pm CET

Check out our Erasmus+ courses

Contact us!

Ask us whatever you are interested in.

Join us!

Let's talk.

​Read More